Search Results for: books

What Types of Books Successful Executives-Entrepreneurs Read – and Why?

The reading level for this article is Moderate What Types of Books Successful Executives-Entrepreneurs Read – and Why? by Charles R. B. Stowe MBA, JD, Ph.D Charles.Stowe@gmail.com www.profentrepreneurship.wordpress.com Alex Fram writing for the Associated Press wrote that according to an Associated Press -Ipsos poll “one in four adults read no books at all in the past year.  His article cited a 2004 a National Endowment for the Arts report titled “Reading at Risk” found only 57 percent of American adults had read a book in 2002.  (Washington Post, http://www.ask.com/bar?q=Average+number+of+books+read+by+adults&page=1&qsrc=121&dm=all&ab=0&u=http%3A%2F%2Fwww.washingtonpost.com%2Fwp-dyn%2Fcontent%2Farticle%2F2007%2F08%2F21%2FAR2007082101045.html&sg=t7To3jYYR21qfr1YeO0KW9IiaT4Sz5pQcToI%2ByMlp1Y%3D&tsp=1273027238448).  The article led me back to several anecdotal observations:  Many successful executives and entrepreneurs are avid book readers.    Several  years ago, I had opportunity to meet the founder/owner of Dudley Hair Products, Mr.  Joe Dudley and his wife Eunice.  Dudley Products, founded in 1967, is one of the few black-owned firms left in the US with annual revenues of $30 million, Dudley Products manufactures more than 400 beauty agents, from shampoo to lipstick. One of Mr. Dudley’s public relations executives had come to Sam Houston State University to address students on black entrepreneurship.  At the time, I was teaching entrepreneurship.    The meeting resulted in an invitation for me to visit North Carolina for a meeting of a group he called “Mastermind.”  The group were individuals all interested or actively involved in either starting or were small business owners.  We...

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Book Benefits to Your Business: Self-Publishing, Books-on-Demand & E-books

The reading level for this article is All Levels Introduction If successful, a book written by an entrepreneur will not only add revenue, but also open up many new possibilities for the business. A book enhances the professional reputation; it may lead to many other contacts and opportunities, for sales, for speaking engagements, for seminars or countless other kinds of business openings. In addition a book will create the opportunity to create a website around the title and thus appeal to an audience that might not visit the company’s own site. Likewise a linked electronic newsletter may draw in new enquiries. The book could provide material directly for articles to be placed in other online or paper publications. It would be the subject of press releases and reviews, adding to the authority of the business. You may not think of yourself as an ‘expert’, but relative to your audience, you most likely are. Imagine a company selling villa holidays in a particular place. Chances are that the people running it are very knowledgeable about the destination. They write a guide to support the company’s offer and help the clients enjoy their vacation. Make it a book and sell it separately to the villa booking. It gets a life of its own, but also offers business leads, confirms the business as an expert in the product they are offering. ‘The...

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Books on Entrepreneurship

The reading level for this article is All Levels Recommended Books on Entrepreneurship Zero to One Million by Ryan P. M. Allis Rich Dad Poor Dad by Robert Kiyosaki Rich Dad’s Guide to Investing by Robert Kiyosaki New Venture Creation by Jeffrey Timmons Zero to IPO by David Smith Good to Great by Jim Collins The E-Myth by Michael Gerber The Young Entrepreneurs’ Edge by Jennifer Kushnell The Young Entrepreneur’s Guide to Starting and Running a Business by Steve Mariotti The Portable MBA in Entrepreneurship by William D. Bygrave Innovation and Entrepreneurship by Peter Drucker Good to Great by Jim Collins At Work with Thomas Edison by Blain McCormick Multiple Streams of Income by Robert G. Allen On Entrepreneurship by Harvard Business Review Entrepreneurship.com by Tim Burns The Art of the Start by Guy Kawasaki Fire in the Belly – an exploration of the entrepreneurial spirit by Yanky Fachler The Anatomy of Buzz by Emanuel Rosen The Tipping Point by Malcolm Gladwell Obtaining a #1 Ranking in the Search Engines by Ryan Allis What Clients Love by Harry Beckwith Building Thousands of Links to Your Site by Ryan Allis Net Results 2 by Rick E. Bruner Protégé Training Program by Jay Abraham Permission Marketing by Seth Godin Blink by Malcolm Gladwell Guerilla Marketing by Jay Conrad Levinson Principles of Marketing by Kotler and Armstrong Think and Grow Rich by...

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Seven “”Really”” Truly Unique Ways to Sell More Books

The reading level for this article is Novice These marketing tips aren’t for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you. 1. Use a fold over business card. Place your book information inside the fold. The title on the bottom side of the fold so it is seen first when the card is opened. Only one book to sell right now, no problem. To fill up the page, add the book’s tag line or this book is about paragraph. On the top of the fold, list three places the book can be purchased. 2. When you are paying your bills, slip one of your fold over business cards inside. 3. Hand your card out to everyone you have a conversation with. Whether it’s the server, a desk or grocery store clerk, or anyone else. This isn’t boasting, this is marketing. I’ve done this on many trips it always increased my mailing list and sales in big ways. 4. When you tell others about your topic and they ask for a tip. Give them two and then tell them what chapter they can find more in. If your card lists several books, circle the book that continues to give them more tips. 5. Always carry one of your books in your hands, cover facing out, wherever you go. Even parties. Keep...

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Entrepreneurial Books

The reading level for this article is Moderate SUMMER READING: THE LATEST HOT BOOKS ON ENTREPRENEURSHIP June 17, 2002 We at the NCOE suspect that some of you out there are anxiously anticipating your summer vacation or sneaking out of the office early to hit the beach, mountains, or some other summertime spot. In the interest of providing you with some good reading while you laze on the beach, this week’s NCOE Update lists our favorite books of the last six months. This list is heavily weighted toward your “inner policy wonk.” But if you want to learn what’s new with economic trends and entrepreneurship, this is a good place to start. The books on this list, all published in the last six to nine months, should be easily available on-line or at your local book store. The Rise Of The Creative Class: and how it’s transforming work, life, community and everyday life by Richard Florida (Basic Books) What do gay couples and rock bands have to do with economic development? According to Richard Florida, they are — along with teachers, journalists, and artists — the vanguard of a new “creative class” that is transforming American life. These young workers are seeking out “hot companies in cool places,” and regions that can attract them are likely to prosper. Why? Because the new creative class is not only highly educated,...

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