Articles by Susan Friedman

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Title	Category	Date
Benefiting From a Regular Exhibiting Workout by Susan Friedman	Marketing	2005-04-04
The View from The Aisle: Attending A Trade Show by Susan Friedman	Marketing	2005-07-27
Seven Secret Spells for Exhibiting Success by Susan Friedman	Marketing	2005-07-27
Motivation ABC’s: Tune Up Your Booth Staff by Susan Friedman	Marketing	2005-05-29
Every Minute Matters: Discerning Attendee Types by Susan Friedman	Marketing	2005-05-02
The Lean, Mean Profit Machine by Susan Friedman	Marketing	2005-05-02
Expecting the Unexpected Can Save Your Tradeshow by Susan Friedman	Marketing	2005-06-26
Back to School: Booth Staff Basics by Susan Friedman	Marketing	2005-08-28
Super Sleuths: Using Trade Shows to Investigate Your Competition by Susan Friedman	Marketing	2005-08-28
Is Sponsorship Right for My Company? by Susan Friedman	Marketing	2005-10-01
Sex Sells…Or Does It? by Susan Friedman	Marketing	2005-10-01
The Changing of the Guard: Four Key Exhibiting Strategies for Generation Y by Susan Friedman	Marketing	2005-11-09
Rut Busters: Changing Your Trade Show Routine by Susan Friedman	Marketing	2005-11-09
Always Leave Them Laughing: Integrating Humor into Your Trade Show Marketing Campaign by Susan Friedman	Marketing	2005-11-26
Keep One Ear to the Ground: Essentials for the International Exhibitor by Susan Friedman	Marketing	2005-11-26
Preshow Planning Equals Success : 10 Essential Questions You Have To Ask by Susan Friedman	Marketing	2005-12-27
Countdown to Success : Twelve Things to do Twelve Months in Advance by Susan Friedman	Marketing	2005-12-27
Avoid Booth Staff Duds: Thirteen Essential Questions You Have To Ask by Susan Friedman	Marketing	2006-01-28
Make Some Noise: Seven Super Promotion Steps by Susan Friedman	Marketing	2006-01-28
Wagging the Dog : Plan Ahead for What Happens After the Show by Susan Friedman	Marketing	2006-02-26
Strong Arm Sales Stop Success Cold by Susan Friedman	Marketing	2006-02-26
What To Do When Nothing’s New: Five Strategies for Success by Susan Friedman	Marketing	2006-03-24
Media Darlings: The Top Ten Do’s and Don’ts of Working with the Press by Susan Friedman	Marketing	2006-03-24
Just a Click Away: Using the Internet to Facilitate Your Market Research by Susan Friedman	Marketing	2006-05-03
What’s In A Name? The Six Essential Elements You Need To Know by Susan Friedman	Marketing	2006-05-03
The Power of Podcasting: What Exhibitors Need To Know by Susan Friedman	Marketing	2006-06-10
Assessing Trade Show Sponsorships: Smart Move or Waste of Money? by Susan Friedman	Marketing	2006-06-10
Begin at the Beginning: Secrets for Success by Susan Friedman	Marketing	2006-07-17
Show Me the Money: Maximizing Tradeshow ROI by Susan Friedman	Marketing	2006-07-16
The Secret Weapon Every Savvy Exhibitor Should Use by Susan Friedman	Marketing	2006-11-26
Bring on the Baby Eyes by Susan Friedman	Marketing	2006-11-26
Expert Envy by Susan Friedman	Entrepreneurship	2007-02-05
No Brainers: 27 Low or No-Cost Ways to Improve Your Next Tradeshow by Susan Friedman	Marketing	2007-02-05
Four Generations In The Marketplace: What This Means For You by Susan Friedman	Sales & Marketing	2007-10-11
Consultative Selling for Nichepreneurs™ by Susan Friedman	Sales & Marketing	2008-04-23

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