Power Marketing Tips 01: Warning - marketing can be fun

George Torok, Knowledge Level: All Levels, Keywords: marketing,tips

Power Marketing Tips 01: Warning - marketing can be fun

Marketing can be fun - but don't be fooled by that aspect. You don't market because it is fun. You market to grow your business.

Marketing can be fun or it can be boring. In either case it is the results that count not your enjoyment level. You should enjoy your business but don't judge the value of your business investments by your enjoyment. Creating new ideas and holding special events can be fun. However the boring side of marketing might pay off more for you in the long run. Evaluate your marketing investments by examining your return on investment.

Base your marketing on systems

Marketing systems will pay off greater than marketing madness. Systems are a means to an end. The system is not the end. Therefore create the system, refine the system and automate the system - but focus on the end. Follow your marketing systems diligently. Don't be tempted to improvize.

A system is composed of three things:

1. It is based on a principle.

2. It is a process.

3. It must be persistent and consistent.

Systems are not feel-good whims. They are planned, methodical and regular.

Apply this three-step process to summarize your marketing systems:

Every time (event) happens you do (action).

You do this because (principle).

The results are ____________

To ensure that the boring things happen consistently you can automate using technology, delegate to staff or outsource to a service provider.

Keep on marketing - even when it is boring.

George Torok

Power Marketing

© George Torok the coauthor of Secrets of Power Marketing. Get your free copy of “50 Power Marketing Ideas” when you register for your free marketing tips at www.PowerMarketing.ca Arrange for coaching or training at www.Torok.com For a motivational speech visit www.Business-Speaker.biz . Article on marketing,tips by George Torok

Tags: [cached]: george torok, business investments, enjoyment level, power marketing, boring side, marketing systems, marketing tips, means to an end, time event, business marketing, whims, using technology, return on investment, outsource, delegate, madness, service provider, principle,

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