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There are many different ways that you can succeed as a business. One of the most important is lead generation. No matter what business you are in, you need to find outlets to reach your clients. If you are in the debt consolidation business, you will need to find the best debt settlement leads available. Whether you are the one generating leads, or you are outsourcing, leads are a necessity to keep businesses moving forward.

         Develop a Blog â€" Getting attention for your business is often just a click away. Not only getting people to your website, but to get them interested in what you have to say, they will more likely be interested in your business. By signing up to follow your blog, they not only express an interest, they allow you to have near direct contact.

         Give Something Away â€" While most people do not want to pay people to do business with them, sometimes you need to give a little incentive. Often giving away a simple five page eBook can generate many leads which are worth hundreds if not thousands.

         Spread the Word â€" Word of mouth is still the best way to not only get people to know about your business, but for you to get to know clients. Make sure affiliates are always informed about what you are up to.

         Direct Marketing â€" Sending out letters, including e-mails, will let people know more about your business as well as giving them the ability to contact you. These contacts can turn into the best leads.

         Twitter â€" Twitter is a great way to get leads by following the interests of those who follow your tweets. You can direct your attention to concentrate on what they are most interested in to capture their attention and develop loyalty.

         Write a Newsletter â€" Whether the newsletter is posted on your website, or you send an e-mail blast, you get instant leads when people sign up to receive the newsletter.

         Offer Incentives â€" Everyone likes a dealâ€"so offer incentives that make people come to you. 

         Buy a Banner â€" There are many different websites which are geared towards your target audience. Exposing your core demographic in numerous ways can be extremely beneficial. Buying ad space on a website that has a similar demographic as yours can render great results.

         Create Affiliate Programs â€" Many businesses make it their business to increase your business. All you have to do is offer them a percentage of the sales you earn as a result of the leads they generate for you.

No matter which of these you choose, or any other form of lead generation you might opt for, the most important thing to remember is that you constantly promote your business and invent new ways to attract people.

Resource Nation provides free tools, tips, and purchasing advice for business owners and entrepreneurs in over 100 business categories ranging from phone systems to credit card processing.  Whether it’s connecting businesses with local and national pre-screened vendors, or offering easy service comparisons on a VoIP service, Resource Nation empowers business decision makers by providing the information they need to make smart choices.

This Business article was written by Shannon Suetos on 9/24/2010

Shannon Suetos is the online editor at Resource Nation. She writes expert advice for small businesses and entrepreneurs.