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Is Your Target Audience Actually Worth Marketing To? (Time to Figure it Out)
You’ve heard many times how important it is to have a plan for WHO to market to, an ideal client profile or target audience. In my book, it’s one of the most crucial things to put in place for attracting all the clients you want because if you don’t know specifically who you’re talking to, you won’t know what to say, and you won’t know where to market. Basically, if you aren’t sure WHO your target audience is specifically, it becomes an uphill battle when it doesn’t need to be.
That said, have you ever asked yourself the question, "Have I chosen a viable target audience?" Which means, is it actually worthwhile to market to these people, or am I wasting my time? I find that most people think about this in passing, but don’t really sit down and evaluate it like a serious aspect of the business. And it is.
Listen, you can have all the focus, drive, and good intentions to market to a group of people, but if they’re not easily reached in large numbers and inexpensively, if they don’t congregate often or they’re too difficult to locate, it’s going to make your Client Attraction attempts much more difficult.
This is one of the very first things I work on with the majority of my clients because it’s one of the most important. Here are some questions to ask yourself (be a hard grader):
- Can you find them easily?
- Can you pull them in easily?
- Is there a "list" of these people somewhere—an association of them, support groups, others already talking to them in large numbers?
- Are there enough of them? Even if your target audience is small in the grand scheme of the population, there still needs to be a massive number of these people for you to stay in business.
- Do they have a problem worth solving?
- Does this problem hurt enough for them to want to fix it?
- Do they have the ability to pay for your services?
Don’t worry if it’s a small niche of a large population. As long as the numbers are vast. For me, solo practitioners who want more clients might seem like a really small slice of the entire business coaching universe available, but that’s fine, because there are so many millions of them already out there, and more and more entering the segment every single day. And they will pay for learning how to attract clients systematically and get out of their own way.
Your turn. Once you’ve gotten clear on a target audience or a niche, ask yourself the hard questions listed above. Take out a sheet of paper and really answer these. If the answers are repeatedly "no," then consider looking for another niche. It’ll make the whole Client Attraction process much easier in the long run.
Now, if you’re not sure where to start with fine tuning your target audience in the first place, you’ll benefit from a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ avoids all the extraneous stuff that could distract your growth and instead gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. So easy. All the tools, scripts, templates, and examples are handed to you on a silver platter. You can get it at www.TheClientAttractionSystem.com.