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The Entrepreneurship Chronicle :: June 2010 Issue :: 58 |
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Dear [fname],
Welcome to the Entrepreneurship Chronicle! I hope you have made progress on your entrepreneurial vision and that you gain value from this issue of The Entrepreneurship Chronicle!
Entrepreneurially Yours,
Ryan P. Allis, CEO
iContact Corp.
2635 Meridian Parkway
Durham, NC
www.iContact.com
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Table of Contents
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Non-Profit of the Month
Passage Home
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Passage Home is a nationally recognized non-profit community development corporation that has been serving Wake County, NC for over 17 years.
They provide key opportunities to help strengthen families and neighborhoods that are facing socio-economic challenges. With a range of programs and services to help break the cycle of poverty and have a lasting effect, Passage Home is hoping to create a better world, one county at a time. They have developed a network of corporations, congregations and community organizations to support their work as well.
The programs are focused on 4 main areas including housing and support services, economic development, youth development and neighborhood revitalization. They mostly target populations that include, but are not limited to, working homeless families, ex offenders, those in recovery and low rescue neighborhoods.
(To learn more or get involved visit: www.passagehome.org )
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Five Ways a Non-Profit Director Can Be an Entrepreneur
Ryan Allis
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As a Non-Profit Director, you are an entrepreneur as well. You have a product and a customer, and you are working to rearrange limited resources to create value.
For the non-profit entrepreneur, today's earned income models are becoming the norm rather than the exception. While 501(c)(3) non-profits have the benefit of being able to receive tax deductible contributions, these contributions are often unpredictable and at times can influence a non-profit to go in an undesired direction.
The age of non-profits being able to rely solely on donors and grants is over. For a non-profit entrepreneur, an earned income model exists when the non-profit company sells a product or service to others and gains net income on that sale which is reinvested in growing the non-profit in a sustainable manner. The line between non-profit entrepreneurs and for-profit entrepreneurs is indeed getting gray.
(Read the Rest of this Article Here....)
Ryan Allis is a technology entrepreneur and social entrepreneur from Chapel Hill, North Carolina. He is the co-founder and CEO of iContact, the leading global provider of email marketing services to small and mid-sized businesses.
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How to Face Employee Resistance When Introducing Workplace Changes
Sara LaForest and Tony Kubica
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A preponderance of managers and supervisors are overly familiar with long sighs and disheartened groans from their employees when they introduce yet another organizational change or a new initiative. And in the aftershock of a devastating recession, the sighs and groans are turning into fear.
While supervisors do not have the authority to reject or the power to deflect organizational change, they do have the opportunity (and, we believe, the specific responsibility) to clearly and truthfully communicate the reasons for change.
Similar to a stool with three legs, three easy steps can greatly assist managers in creating a sound platform for transition during periods of change.
(Read the Rest of this Article Here....)
Sara LaForest and Tony Kubica are management consultants and business performance improvement specialists with more than 50+ years of combined experience in helping organizations just like yours manage the transition.
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3 Secrets to Getting the Most Out of Attending Events
Michele Pariza Wacek
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You've got your suitcases packed, your airline booked and you're on your way to a live event. But you're a little nervous. You've already spent a bunch of money, you're about to spend a bunch more on hotels and food, not to mention the time away from your business and life. Will this turn into a good investment (i.e. help your business grow) or will it end up being just a waste of time and money?
That's an excellent question and as someone who has attending more than her share of events with fabulous (and not-so-fabulous) results, let me share my 3 secrets to getting the most out of your attending events.
1. Set your intentions on what you want to get out of the event. Are you looking for joint venture partners? New clients? New ideas or information you can implement in your business? Is there someone you really want to meet in person? All of the above? Something else entirely?
(Read the Rest of this Article Here....)
Michele PW is your Ka-Ching! Marketing strategist and owns Creative Concepts and Copywriting LLC, a copywriting and marketing agency.
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Zero to One Million: How I Built My Company to $1 Million in Sales . . . and How You Can, Too
Ryan Allis
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Book Description
Do You Want to Become a Multi-Millionaire Entrepreneur? Here's How.
By the time Ryan Allis had reached the age of twenty-one, he had achieved the financial goal most people just dream about: He built his company to one million in sales. Allis has since grown his company iContact Corp., a provider of Web-based email marketing and online communication software, to $28 million per year in sales, and has helped numerous clients increase their sales dramatically.
Now Allis shares the secrets of his lightning-fast success with you. In Zero to One Million, he details his simple yet innovative evaluation system of "Market-Advantages-Return" to help you determine if your business idea is viable. Once you have a solid foundation, you can apply his advice for successfully running your business-from initial planning to managing high-speed growth.
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Evaluate your business idea using the innovative MAR system
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Write a business plan sure to excite your investors
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Launch your company with minimal expenditure
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Boost online sales using cutting-edge marketing strategies
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Watch all your hard work transform into millions
Did you know that eighty-one percent of millionaires are entrepreneurs? Join the pantheon of successful businessmen and women with Zero to One Million.
About the Author
Ryan P. Allis is CEO of iContact Corp., a venture-backed email marketing and online communications firm that has grown from nothing to over $32 million in annual sales with over 59,000 customers and 190 employees. Ryan is also the Chairman of the web marketing firm Virante, Inc.
(Buy the Book....)
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Do you have a Facebook account?
If so, Ryan's on Facebook too. Just look up Ryan
Allis (the one at UNC-Chapel Hill). Send
Ryan a message or a friend request. |  |
Ryan
also uses LinkedIn. If you want to connect to Ryan
on Linked in just look him up and send a connection
request to allisr [at] icontact.com.
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Or Follow Ryan on Twitter:
ryanallis
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Don't
have Facebook or LinkedIn but still want to ask Ryan
a question? Feel free to email Ryan at allisr [at]
icontact.com. Thank you!
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This concludes issue #58 of The Entrepreneurship Chronicle. If you are not subscribed and would like to subscribe, please visit http://www.zeromillion.com. If you would like to contribute content, become involved with the zeromillion.com team, make suggestions, or provide feedback please feel free to contact us at info@virante.com.
This newsletter is published by www.zeromillion.com with support from the Entrepreneurs' Coalition. The newsletter is sent using the iContact email marketing software.
Comments/Suggestions: myoung@virante.com
Contribute Content: jbohall@virante.com
Contact Publisher: jstaub@virante.com
Inquire About Services: info@virante.com
Archives online at: http://www.zeromillion.com/echronicle/
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Virante is a full service interactive marketing agency providing services including social media marketing, search engine optimization, website development, web marketing consulting, blog deployment, link building, CPC spend management, print design, and much more.
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Virante's Free SEO Tools
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More FREE SEO Tools can also be found at http://www.Virante.com
Interested in having a branded-version of these products for your SEO group? Contact Russ Jones - rjones@virante.com.
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If your organization is interested in any of our services, please contact Virante's Director of Client Services, Jake Bohall, at (919) 459-2834 or jbohall@virante.com or Submit an RFQ.
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I studied the lives of great men and famous women, and I found that the men and women who got to the top were those who did the jobs they had in hand, with everything they had of energy and enthusiasm and hard work"
- Harry Truman, former U.S. President
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