Zero Million - The Entrepreneurship Chronicle
  The Entrepreneurship Chronicle :: April 2011 Issue :: 68

Editor: Malcolm Young
Co-Editor: Jenn Summe
Sent With: iContact


QUOTE OF THE MONTH

"Leadership is practiced not so much in words as in attitude and in actions."

~Harold S. Geneen


Dear [fname],

Welcome to the Entrepreneurship Chronicle! I hope you have made progress on your entrepreneurial vision and that you gain value from this issue of The Entrepreneurship Chronicle!

Entrepreneurially Yours,
Ryan P. Allis, CEO
iContact Corp.
2635 Meridian Parkway
Durham, NC
www.iContact.com


   Table of Contents
Non-Profit of the Month
Eyes Ears Nose and Paws

Eyes Ears Nose and Paws

Not all dogs are created equal - some were made more superior for providing ongoing support to patients with life-altering conditions. Eyes Ears Nose and Paws harnesses the unique strengths of canine partnerships with people to improve lives and create a life-long companion. Service dogs from Eyes Ears Nose and Paws are perfect for retrieving items, turning the lights on/off, opening doors, pushing buttons, helping with clothing and bed sheets, assisting with transfers and finding help when needed. These dogs love to learn and are willing to learn new tasks that their companion needs.

Eyes Ears Nose and Paws has also trained diabetic assistance dogs to help their human partners maintain a better control over their blood sugar levels. These dogs can smell a change in body odor when the blood sugar levels move above or below normal ranges and will alert their companion until the level is back to normal; should the companion be non-responsive, the dog will seek assistance from other people.

Eyes Ears Nose and Paws accepts donation in many forms such as: donating money, raising a pup in training, donating your time, donating dog items and spreading the word.

(To learn more or get involved visit: www.eenp.org)

3 Keys to Getting Your Message Out into the World So You Can Make a Difference
Michele Pariza-Wacek

If you're one of the thousands of heart-centered and conscious entrepreneurs, getting your message out into the world in a big way is important to you. In fact, it might even be the reason why you started your business in the first place.

The problem, of course, is how. How do you get your message out into an already crowded marketplace? How do you make sure you're getting your message in front of the people who so desperately need to hear it?

(Read the Rest of this Article Here....)


Michele PW (Michele Pariza Wacek) is your Ka-Ching! Marketing strategist and owns Creative Concepts and Copywriting LLC, a copywriting and marketing agency.

Essential Marketing Metrics for Small Business Owners
Jennifer Davey

As a self-employed professional or small business owner, time is your most valuable resource. It can be tough to juggle business with life and create balance. The best way to make the most of your time is to implement metrics. Metrics will allow you to measure results of your actions so that you can better manage your available time.

In this article, I have provided a list of key metrics that I urge all my clients to track. Any metric you track should be easy and quick to compile and review. Be sure to check your metrics weekly, this lets you know very quickly when something is awry and keeps you from getting to far of your business success roadmap. This is a good task to give to your virtual assistant, if you employ one. You should be able to compile and review this material in about 15 minutes a week.

(Read the Rest of this Article Here....)


Small Business Coach and Marketing Strategist, Jennifer Davey, is the author of the 14-Step Formula for Getting Clients, Building Your Business and Making More Income.

Good News For Taxpayers With Tax Liens
Kathy Clark

According to Wikipedia, a tax lien is a lien imposed by law upon a property to secure the payment of taxes.  A tax lien may be imposed for delinquent taxes owed on real property or personal property, or as a result of failure to pay income taxes or other taxes.

Liens can affect a taxpayers credit rating so it is important for taxpayers to make arrangements to pay their taxes as soon as a lien is filed. The IRS has created new programs to help struggling taxpayers pay back taxes and avoid tax liens.  The program is available to help small businesses and individuals meet tax obligations.

(Read the Rest of this Article Here....)


Kathy Clark is an MBA who is passionate about helping small business owners see their vision come to life by creating infrastructures that support business development and growth through strategic customer focus.

Zero to One Million: How I Built My Company to $1 Million in Sales . . . and How You Can, Too
Ryan Allis

Book Description

Do You Want to Become a Multi-Millionaire Entrepreneur? Here's How.

By the time Ryan Allis had reached the age of twenty-one, he had achieved the financial goal most people just dream about: He built his company to one million in sales. Allis has since grown his company iContact Corp., a provider of Web-based email marketing and online communication software, to $28 million per year in sales, and has helped numerous clients increase their sales dramatically.

Now Allis shares the secrets of his lightning-fast success with you. In Zero to One Million, he details his simple yet innovative evaluation system of "Market-Advantages-Return" to help you determine if your business idea is viable. Once you have a solid foundation, you can apply his advice for successfully running your business-from initial planning to managing high-speed growth.

  • Evaluate your business idea using the innovative MAR system
  • Write a business plan sure to excite your investors
  • Launch your company with minimal expenditure
  • Boost online sales using cutting-edge marketing strategies
  • Watch all your hard work transform into millions

Did you know that eighty-one percent of millionaires are entrepreneurs? Join the pantheon of successful businessmen and women with Zero to One Million.

About the Author

Ryan P. Allis is CEO of iContact Corp., a venture-backed email marketing and online communications firm that has grown from nothing to over $32 million in annual sales with over 59,000 customers and 190 employees. Ryan is also the Chairman of the web marketing firm Virante, Inc.

(Buy the Book....)

Connect With Ryan
Connect Via Facebook

Do you have a Facebook account? If so, Ryan's on Facebook too. Just look up Ryan Allis (the one at UNC-Chapel Hill). Send Ryan a message or a friend request.

Connect Via Linked In Ryan also uses LinkedIn. If you want to connect to Ryan on Linked in just look him up and send a connection request to RyanAllis [at] icontact.com.

Follow on Twitter

Or Follow Ryan on Twitter: ryanallis

Don't have Facebook or LinkedIn but still want to ask Ryan a question? Feel free to email Ryan at RyanAllis [at] icontact.com. Thank you!

Closing Notes

This concludes issue #68 of The Entrepreneurship Chronicle. If you are not subscribed and would like to subscribe, please visit http://www.zeromillion.com. If you would like to contribute content, become involved with the zeromillion.com team, make suggestions, or provide feedback please feel free to contact us at info@virante.com.

This newsletter is published by www.zeromillion.com with support from the Entrepreneurs' Coalition. The newsletter is sent using the iContact email marketing software.

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I studied the lives of great men and famous women, and I found that the men and women who got to the top were those who did the jobs they had in hand, with everything they had of energy and enthusiasm and hard work"
- Harry Truman, former U.S. President

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