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The Entrepreneurship Chronicle :: March 2011 Issue :: 67 |
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Dear [fname],
Welcome to the Entrepreneurship Chronicle! I hope you have made progress on your entrepreneurial vision and that you gain value from this issue of The Entrepreneurship Chronicle!
Entrepreneurially Yours,
Ryan P. Allis, CEO
iContact Corp.
2635 Meridian Parkway
Durham, NC
www.iContact.com
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Table of Contents
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Non-Profit of the Month
The Healing Place
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The Healing Place of Wake County is a non-profit organization that specializes in recovery and rehabilitation for homeless people with alcohol and drug dependency. Located in Raleigh, NC, their mission is to offer innovative recovery and rehabilitation to homeless alcoholic and chemically dependent men and women through a continuing mutual-help program.
Currently, there are approximately 70 percent of their clients that are now sober and productive members of society. Members are getting better relationships with their family and are starting to find employment to get their life back on track. In their 6 years of operation, they have provided 402,749 beds of shelter for less than $30 per person per day with no direct costs to the County.
(To learn more or get involved visit: www.hpowc.org)
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3 Mistakes Entrepreneurs Make While Building Their Businesses
Michele Pariza-Wacek
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Over the years I've had the pleasure of working with both very successful entrepreneurs and ones who aren't so successful. What makes one entrepreneur successful while the other one not-so-much? Chances are they're making one (or all three) of these mistakes. Read on to learn more.
1. Marketing their business is not a priority. This is probably the biggest reason why I see businesses fail or either get sucked into a stressful feast-or-famine model (either too many or too few clients). They don't make marketing their business a priority.
If you want to have a full pipeline of clients at all times then it's crucial you make marketing a priority.
(Read the Rest of this Article Here....)
Michele PW (Michele Pariza Wacek) is your Ka-Ching! Marketing strategist and owns Creative Concepts and Copywriting LLC, a copywriting and marketing agency.
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Small Business Cashflow Crisis? Have a Sale!
Jennifer Davey
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The other day I was speaking with a client who was in the midst of a cashflow crisis. Her high-six-figure business had funds coming down the pipeline, but they were not going to hit her bank account as quickly as she needed them to. After brainstorming, we had the solution: it was time for a sale.
Offering a sale price on your products is a quick and easy way to bring in fast short-term revenue to get you through a cash flow crunch or just bring in those extra dollars for a super vacation.
There are a few basic rules for sales:
1. You should NEVER have a sale on your one-on-one time.
2. Sales should have a clear and limited time period (a week, two weeks tops).
(Read the Rest of this Article Here....)
Small Business Coach and Marketing Strategist, Jennifer Davey, is the author of the 14-Step Formula for Getting Clients, Building Your Business and Making More Income.
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4 Necessary Traits That The Young Entrepreneur Must Have
Ken Sundheim
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(1) Entrepreneurs Know Customer Service - The Basis Of Good Sales
Entrepreneurs, among many other skills, are tremendous when it comes to sales and customer service. Since sales is simply good customer service combined with acute knowledge of their business, the hardest working entrepreneurs find sales to be more simplistic than the general public.
Because the goal of every small, home based business is to grow into a full company with an office and intelligent, hard working employees, to ensure survival, the entrepreneur must be able to capitalize on every and any business that comes his or her way.
It is this constant acquisition that makes the average small business owner become successful.
(2) Entrepreneurs Are Resourceful Enough To Recruit The Right People
(Read the Rest of this Article Here....)
Ken Sundheim runs a sales and marketing staffing agency by the name of KAS Placement.
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Zero to One Million: How I Built My Company to $1 Million in Sales . . . and How You Can, Too
Ryan Allis
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Book Description
Do You Want to Become a Multi-Millionaire Entrepreneur? Here's How.
By the time Ryan Allis had reached the age of twenty-one, he had achieved the financial goal most people just dream about: He built his company to one million in sales. Allis has since grown his company iContact Corp., a provider of Web-based email marketing and online communication software, to $28 million per year in sales, and has helped numerous clients increase their sales dramatically.
Now Allis shares the secrets of his lightning-fast success with you. In Zero to One Million, he details his simple yet innovative evaluation system of "Market-Advantages-Return" to help you determine if your business idea is viable. Once you have a solid foundation, you can apply his advice for successfully running your business-from initial planning to managing high-speed growth.
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Evaluate your business idea using the innovative MAR system
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Write a business plan sure to excite your investors
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Launch your company with minimal expenditure
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Boost online sales using cutting-edge marketing strategies
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Watch all your hard work transform into millions
Did you know that eighty-one percent of millionaires are entrepreneurs? Join the pantheon of successful businessmen and women with Zero to One Million.
About the Author
Ryan P. Allis is CEO of iContact Corp., a venture-backed email marketing and online communications firm that has grown from nothing to over $32 million in annual sales with over 59,000 customers and 190 employees. Ryan is also the Chairman of the web marketing firm Virante, Inc.
(Buy the Book....)
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Do you have a Facebook account?
If so, Ryan's on Facebook too. Just look up Ryan
Allis (the one at UNC-Chapel Hill). Send
Ryan a message or a friend request. | |
Ryan
also uses LinkedIn. If you want to connect to Ryan
on Linked in just look him up and send a connection
request to RyanAllis [at] icontact.com.
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Or Follow Ryan on Twitter:
ryanallis
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Don't
have Facebook or LinkedIn but still want to ask Ryan
a question? Feel free to email Ryan at RyanAllis [at]
icontact.com. Thank you!
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This concludes issue #67 of The Entrepreneurship Chronicle. If you are not subscribed and would like to subscribe, please visit http://www.zeromillion.com. If you would like to contribute content, become involved with the zeromillion.com team, make suggestions, or provide feedback please feel free to contact us at info@virante.com.
This newsletter is published by www.zeromillion.com with support from the Entrepreneurs' Coalition. The newsletter is sent using the iContact email marketing software.
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Archives online at: http://www.zeromillion.com/echronicle/
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More FREE SEO Tools can also be found at http://www.Virante.com
Interested in having a branded-version of these products for your SEO group? Contact Russ Jones - rjones@virante.com.
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If your organization is interested in any of our services, please contact Virante's Director of Client Services, Jake Bohall, at (919) 459-2834 or jbohall@virante.com or Submit an RFQ.
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I studied the lives of great men and famous women, and I found that the men and women who got to the top were those who did the jobs they had in hand, with everything they had of energy and enthusiasm and hard work" - Harry Truman, former U.S. President
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