1. Premier Sponsor
2. News Update
3. Welcome to Issue Twenty
4. Eleven Things Entrepreneurs Must Know to Succeed in a Globalized World
5. Market Research & Competitive Intelligence
6. Free Content for Your Web Site
7. April Discussion Forum Highlights
8. Recommended Book List for Entrepreneurs
9. Featured Organization of the Month: The National Foundation For Teaching Entrepreneurship
10. Closing Notes
11. Recommended Products & Books

Entrepreneurial Management at Boston University Boston University announces a new Graduate Diploma in Entrepreneurial Management delivered by the School of Management’s prestigious Entrepreneurial Management Institute (EMI). This four-month program focusing on the management of entrepreneurial and start-up companies features site visits and internship opportunities for graduates. Esteemed EMI faculty will present a curriculum designed to address critical skills relevant to entrepreneurial management today. Courses begin September 2005: visit www.bu.edu/diploma for more information.

Ryan spoke on April 19 in Danville Virginia on the topic "Creating a Life of Passion, Purpose, and Prosperity." See the article from the Danville Register Bee here. Some recent news for Ryan's companies Broadwick and Virante is listed below.

Broadwick Corp. has today passed 2000 clients for its permission-based email marketing software IntelliContact Pro. We launched IntelliContact Pro v3.0 in April which includes list segmentation, a multi-message autoresponder, surveying and many additional features. Broadwick is excited to welcome Amber Neill and Robert Plumley to the team. In mid-May we are looking forward to having Claire Marshall and Dustin Saboorian begin their summer internships within the marketing department at Broadwick.

Virante has unveiled its new Client Results Report. Download the Virante Client Results Report here. If you need any assistance with link building, web marketing consulting, or search engine optimization, contact Malcolm Young at myoung@virante.com or (919) 386-0133. You can now order predetermined link building packages directly at http://www.virante.com/services/. We've found building high quality incoming links to be one of the most effective ways of obtaining top search engine positions.

Sales of Zero to One Million: How to Build a Company to $1 Million in Sales hit a record high in April. Key endorsers include Jay Levinson, author of Guerilla Marketing and David Chernow, President of Junior Achievement Worldwide. We encourage you to discuss the book and the general topic of building a company to $1 million in sales in our entrepreneurship forum. Buy your copy of the book now from Amazon for $10.85.

We hope you enjoy this month's informative Chronicle!

In the first article, "Eleven Things Entrepreneurs Must Know to Succeed in a Globalized World", we take a look at the new breed of entrepreneurs that knows what it takes to make it, and what you need to know to become part of this new breed.

The second article, "Market Research & Competitive Intelligence", lists tips on finding out about your competitors. The article lays out guidelines for researching new products and planning for their entry into the market. Finally, we have sections that provide free content you may use on your web site and a list of our book recommendations for current and aspiring entrepreneurs and business leaders.

If you have any comments, suggestions, or would like to contribute content to be published in the newsletter or online, I encourage you to contact us at myoung@virante.com. Please do feel free to forward this newsletter on to your colleagues and associates. On behalf of the Zeromillion.com team I thank you for being a subscriber.

Yours entrepreneurially,

Ryan P. M. Allis, founder
http://www.zeromillion.com
The Top Entrepreneurship Resource Online
Author: Zero to One Million: How to Build a Company to $1 Million in Sales

Note: This is an authorized except from Zero to One Million: How to Build a Company to $1 Million in Sales. Learn more about the book and purchase your copy today from Amazon.com for $10.85.

Eleven Things Entrepreneurs Must Know to Succeed in a Globalized World
by Ryan P. M. Allis

1. The world is global and interconnected. A negative economic report from one country can ravage the economy of a continent; overnight. A trillion dollars can leave a country with the click of a few mice. An explosion in Shanghai can cause bond prices in London to jump 10% within an hour.
2. Anyone with $1000 and some intelligence can either make a billion dollars or destroy the world.
3. In our economic prosperity, we must strive toward creating a sustainable existence or else the end of our lives and our childrens’ lives will be years of horror and pain.
4. Academic education is important, but at all but the best schools, an academic education will not give one the knowledge needed to be financially prosperous. As Thomas J. Stanley states in The Millionaire Mind, having a 1000 or 1500 on your SATs has no correlation to your likely net worth in twenty years. Just as important, if not more, is one’s education and learning outside the classroom.
5. If one is going to become extraordinarily wealthy they better have integrity, ethics, and keep their accounting truthful and accurate.
6. The world is going to change in tremendous ways over our lifetime.
7. Competitive market economies work. An incentive system is necessary to get workers to work and a price system is necessary to properly allocate a limited supply of resources and goods. Competition is necessary to keep everyone honest and working efficiently to produce the optimum output with the minimum input. Although some believe capitalism creates inequities and is immoral, it is a few of the participants within this system that cause these unfair inequities. This lack of integrity among some participants will always be present. However, due to intelligent laws, regulations, oversight and the inherent positive properties of the market coupled with democracy such as transparency, freedom of the press, and a better educated proletariat this ethical problem is better now than in the days of centralized ownership of resources and dictatorships. Since there is no incentive to earn a profit or innovate, state-owned enterprises often breed inefficiency.
8. However, without honest, ethical, and compassionate people at the helm of a democratic and market system, or the proper laws and legal institutions to ensure this integrity, this system is no better than totalitarianism, autarky, or anarchy. Further, we must always take principle number three into account.
9. For prosperity to spread to developing countries we must not look to short run elixirs. It took 175 years to turn the U.S. into an economic superpower. The same change cannot take place in Somalia, Botswana, or Afghanistan without the proper development of human capital, industrial capital, and a fundamental legal framework.
10. It is not he who works the hardest that succeeds; it is he who has the best ideas, works with the most intelligence, and builds the right team to help him accomplish his goals.
11. The ability to adapt to change and ability to learn quickly is as important as what you know right now.

Ryan Allis is the CEO of Broadwick Corporation, a provider of permission-based email marketing and list management software IntelliContact Pro (www.intellicontact.com), and CEO of Virante, Inc. (www.virante.com), a Durham, North Carolina based web marketing consulting firm. Ryan, who is 20, is currently studying at the University of North Carolina at Chapel Hill, where he is an economics major and Blanchard Scholar. Additional information on the author can be found at www.ryanallis.com.

This article may be republished online as long as the byline remains

Note: This is an authorized except from Zero to One Million: How to Build a Company to $1 Million in Sales. Learn more about the book and purchase your copy today from Amazon.com for $10.85.

Market Research & Competitive Intelligence
by Ryan P. M. Allis

As noted earlier, when you write your business plan, you will need to complete research on the state of the marketplace.

Two good sources for quality market information are Hoover’s Online at www.hoovers.com, Lexis-Nexis at www.lexis.com, Factiva at www.factiva.com, and Dialog at www.dialog.com. These are all paid services, but can be worth the investment if you can properly leverage the information in their extensive databases. And if, by chance, you are a university student, contact your librarian as you may have free access to these services. If you are not, make a visit to your local library. Many libraries will either have subscriptions to these services or static versions of the databases on CD.

To complete your market research, it is always a good idea to talk to potential customers. You can create a survey and send it out to potential customers using a tool such as IntelliContact Pro, or hold a focus group with a related organization in your area. If you have a prototype of a product you are working on, you can ask potential customers about everything from design to functionality. As an aspiring entrepreneur, many people will be willing to help you. Be sure to take advantage of this.

Generally, your research will help you uncover several target markets that you can reach with your product or service. It is important to, as specifically as you can, describe each of your target markets. You may define one of your target markets as married males 24-32 living in Hoboken, New Jersey or all persons over the age of 60 that suffer from type 2 diabetes. You can surely have more than one target market, known as market segments. For example, your product may be effective for senior citizens and athletes. Surely, you’ll want to have different marketing materials for each segment.

If you can, attempt to determine who you customers are, how many there are, where they are, what needs they have that currently are not being met, why they buy, and from whom they buy.

Ryan Allis is the CEO of Broadwick Corporation, a provider of permission-based email marketing and list
management software IntelliContact Pro (www.intellicontact.com), and CEO of Virante, Inc. (www.virante.com), a Durham, North Carolina based web marketing consulting firm. Ryan, who is 20, is
currently studying at the University of North Carolina at Chapel Hill, where he is an economics major and Blanchard Scholar. Additional information on the author can be found at www.ryanallis.com.

This article may be republished online as long as the byline remains.

If you have a web site that has to do with business, entrepreneurship, marketing, web marketing, ebusiness, personal development, or economics and would like high quality free content for your web site, you may syndicate the following articles from our web site. These articles are stored in zip format and can be downloaded by clicking on the appropriate link. We simply ask that you keep the author byline at the bottom of each article per the instructions included with each zip file. If you choose to use any of the articles we ask that you notify us at info@zeromillion.com.

48 Articles - Authorized Excerpts from Zero to One Million

45 Articles - Articles by Ryan Allis, June 2002 - July 2003

Members: 690
Posts: 879
Location: http://www.zeromillion.com/forums/

In April we saw some great topics come up for discussion in the Zeromillion.com Forums. Some highlighted topics include:

• Business and Financial Plan
• Self-made Entrepreneurs
• Technology = Efficiency = The New Market
• Hardships facing entrepreneurship in Africa (Kenya)
• Real estate investing in expansion market places
• A talk about risk--for those who don't like it.
• Whats the need of a website to small biz owners?
• One life to live, so what are your goals?
• Transform Your People or Risk Business Failure

The following books are recommended for reading by aspiring and current entrepreneurs and business leaders. The books in bold are must reads. Please email any recommendations for additions to this list to myoung@virante.com.

Globalization & Economics

• The Lexus and the Olive Tree by Thomas L. Friedman
• The Commanding Heights by Daniel Yergin and Joseph Stanislaw
• Political Ideologies and the Democratic Ideal by Ball and Dagger
• The Worldly Philosophers by Robert L Heilbroner
• Reinventing the Bazaar: A Natural History of Markets by John McMillan
• The Mystery of Capital by Hernando de Soto
• The Other Path by Hernando de Soto
• Economics by Stanley and Brue
• Macroeconomics by N. Gregory Mankiw
• Capitalism, Socialism, and Democracy by Joseph A. Schumpeter
• International Business by Charles W. H. Hill
• Against the Dead Hand by Brink Lindsey

Entrepreneurship

• Zero to One Million by Ryan P. M. Allis
• Rich Dad Poor Dad by Robert Kiyosaki
• Rich Dad’s Guide to Investing by Robert Kiyosaki
• Good to Great by Jim Collins
• The E-Myth by Michael Gerber
• New Venture Creation by Jeffrey Timmons
• The Young Entrepreneurs’ Edge by Jennifer Kushnell
• The Young Entrepreneur’s Guide to Starting and Running a Business by Steve Mariotti
• The Portable MBA in Entrepreneurship by William D. Bygrave
• Innovation and Entrepreneurship by Peter Drucker
• Good to Great by Jim Collins
• At Work with Thomas Edison by Blain McCormick
• Multiple Streams of Income by Robert G. Allen
• On Entrepreneurship by Harvard Business Review
• Entrepreneurship.com by Tim Burns
• The Art of the Start by Guy Kawasaki
• Fire in the Belly - an exploration of the entrepreneurial spirit by Yanky Fachler

Marketing

• The Anatomy of Buzz by Emanuel Rosen
• The Tipping Point by Malcolm Gladwell
• Obtaining a #1 Ranking in the Search Engines by Ryan Allis
• What Clients Love by Harry Beckwith
• Building Thousands of Links to Your Site by Ryan Allis
• Net Results 2 by Rick E. Bruner
• Protégé Training Program by Jay Abraham
  Permission Marketing by Seth Godin
• Guerilla Marketing by Jay Conrad Levinson
• Principles of Marketing by Kotler and Armstrong

Personal Development

• Think and Grow Rich by Napoleon Hill
• The Seven Habits of Highly Effective People by Steven R. Covey
• Succeed and Grow Rich Through Persuasion by Napoleon Hill
• How to Win Friends and Influence People by Dale Carnegie
• The Law of Success in Sixteen Lessons by Napoleon Hill
• The Student Success Manifesto by Michael Simmons
• Secrets of the Young & Successful Jennifer Kushnell
• Soul of Money by Lynne Twist
• Unlimited Power by Anthony Robbins
• The Millionaire Mind by Thomas J. Stanley, Ph.D

Through entrepreneurship education, NFTE helps young people from low-income communities build skills and unlock their entrepreneurial creativity. Since 1987, NFTE has reached over 100,000 young people, trained more than 3,200 Certified Entrepreneurship Teachers, and continually improved its innovative entrepreneurship curriculum. NFTE teaches entrepreneurship to young people from low-income communities to enhance their economic productivity by improving their business, academic and life skills.

Past Highlighted Organizations:

April 2005 - Opportunity International
March 2005 - The Collegiate Entrepreneurs' Organization
February 2005 - United Nations Children's Fund (UNICEF)
January 2005 - United Nations Development Programme (UNDP)
August 2004 - Youth Development & Entrepreneurship Foundation
July 2004 - Lead America
June 2004 - Students in Free Enterprise
May 2004 - Junior Achievement

This concludes issue twenty of The Entrepreneurs’ Chronicle. We'll see you June 1, 2005. If you are not subscribed and would like to subscribe, please visit http://www.zeromillion.com. If you would like to contribute content, become involved with the zeromillion.com team, make suggestions, or provide feedback please feel free to contact us at info@zeromillion.com. We encourage you to participate in our discussion forum at http://www.zeromillion.com/talk/.

This newsletter is published by www.zeromillion.com with support from the Entrepreneurs’ Coalition and the Boston University Global Program. The newsletter is sent using the IntelliContact Pro web-based email marketing and list management software.

Comments/Suggestions: myoung@virante.com
Contribute Content: myoung@virante.com
Contact Publisher: myoung@virante.com
Inquire About Services: myoung@virante.com

Archives online at: http://www.zeromillion.com/echronicle/

Zero to One Million Guide for aspiring entrepreneurs on how to build a company to one million dollars in sales. Price: $10.85 | More Info

Obtaining a #1 Ranking in the Search Engines The book the professionals use to consistently obtain top search engine rankings. Price: $37.00 | More Info

IntelliContact Pro by Broadwick Corporation is web based software that enables you to send out permission-based email newsletters to your prospects, customers, and subscribers, track campaign metrics such as opens and clickthroughs, and create and send surveys. Manage and contact all of your prospects, customers, affiliates, employees, and suppliers. On April 3rd IntelliContact Pro v3.0 was released which includes the added features of an Autoresponder and List Segmentation. With plans starting at $9.95/month and a free fully functional fifteen day demo, IntelliContact Pro is a top choice for list management software. We encourage you to sign up for a free 15 day trial or learn how IntelliContact can benefit your organization. If you have any questions about the software feel free to contact Director of Customer Service Brad Gurley at (919) 968-3996 or via support@broadwick.com.

Virante provides web site design, web marketing consulting, and search engine optimization services. Learn more and request a quote at www.virante.com.

All Contents Copyright © 2005 by Zeromillion.com, the top entrepreneurship resource online

"If you had one chance, one opportunity to seize everything you ever wanted--would you capture it, or let it slip?" - Eminem