May 2006
Issue Twenty Nine
Editor: Ryan Allis

Quote of the Month
"When you reach an obstacle, turn it into an opportunity. You have the choice. You can overcome and be a winner, or you can allow it to overcome you and be a loser. The choice is yours and yours alone. Refuse to throw in the towel. Go that extra mile that failures refuse to travel. It is far better to be exhausted from success than to be rested from failure." - Mary Kay Ash, founder of Mary Kay Cosmetics

April Showers bring May Flowers! Enjoy issue twenty nine of the Entrepreneurs' Chronicle!

Table of Contents
  1. News Update
  2. Welcome to Issue Twenty Eight
  3. Audio of First Seven Chapters of Zero to One Million
  4. The Dynamics of the Information Age
  5. Creating Your Product - Two Anecdotes
  6. Update from Ryan's Anti-Poverty Blog
  7. Content for Your Website
  8. Powerpoint Presentation Downloads
  9. April Discussion Forum Highlights
  10. Recommended Book List for Entrepreneurs
  11. Updates from Ryan's Entrepreneurship Blog
  12. Featured Organization of the Month: Nourish International
  13. Connect With Ryan With Facebook or LinkedIn
  14. Closing Notes
  15. Premier Sponsor: Virante
  16. Additional Sponsors
News Update

Broadwick passed 4500 clients in March for its email marketing software IntelliContact and is up to 24 full-time employees. Broadwick has recently welcomed Chavis Butler, Justin Brehm, Jonathan Biebershiemer, Jay Fowler, Brenden Kiu, and Jonathan Travis to the team. Broadwick has also recently been selected to present at Venture 2006.

virante
Virante continues to expand its client-base offering strategic web marketing consulting to high potential start-ups and established Fortune 1000® organizations looking to launch a new brand or build online sales and is now accepting new clients. If you need any assistance with search engine optimization, CPC management, link building, website development, online ad spend management, or email marketing campaign development contact contact Malcolm Young at myoung [at] virante.com or (919) 459-1088. Virante has recently welcomed Christin Gulick to the team.

Sales of Zero to One Million: How to Build a Company to $1 Million in Sales hit a record high in April. Key endorsers include Jay Conrad Levinson, author of Guerilla Marketing and David Chernow, President of Junior Achievement Worldwide. We encourage you to discuss the book in our entrepreneurship forum. Buy your copy of the book now from Amazon for just $10.37. Download an audio introduction.


The Anti-Poverty Campaign, an organization founded by Ryan in September 2005 to 'consign absolute poverty to the dustbin of history by 2025, has added a new member and added 11 posts since the last issue. We invite you to the site to read and participate. Contact allisr [at] broadwick.com if you'd like to write for the Anti-Poverty Campaign Blog.



Welcome to Issue Twenty Nine


We hope you enjoy this month's Entrepreneurs' Chronicle!

There are two new feature articles this month - "The Dynamics of the Information Age" and "Creating Your Product - Two Anecdotes" - both being excerpts from Zero to One Million. I hope you find these articles very helpful and applicable to your life and business.

The newsletter also contains an update on my Anti-Poverty Blog, an update on the Zeromillion.com Discussion Forum, a section that provides free content you may use on your website, links to powerpoint presentations from past speeches I've given, and a list of our book recommendations for current and aspiring entrepreneurs and business leaders.

If you have any comments, suggestions, or would like to contribute content to be published in the newsletter or online, I encourage you to contact us at myoung [at] virante.com. Please do feel free to forward this newsletter on to your colleagues and associates. On behalf of the Zeromillion.com team I thank you for being a subscriber.

Yours entrepreneurially,

Ryan P. M. Allis, founder
http://www.zeromillion.com
The Top Entrepreneurship Resource Online
Author: Zero to One Million: How to Build a Company to $1 Million in Sales

Audio Excerpts of Zero to One Million

Free Audio Samples of Zero to One Million
no.
Title
Length
Size
1
Introduction
8:29
8MB
2
Chapter 1 - How I Began
15:21
14MB
3
Chapter 2 - Out on My Own
25:44
24MB
4
Chapter 3 - Our Economic System
24:09
23MB
5
Chapter 4 - An Entrepreneur's Philosophy
20:49
19MB
6
Chapter 5 - A Globalized World
27:21
25MB
7
Chapter 6 - Building Wealth Through Entrepreneurship
26:25
24MB
8
Chapter 7 - Opportunity Evaluation
19:37
18MB

 

The Dynamics of the Information Age

The Dynamics of the Information Age

An Excerpt from the book Zero to One Million: How to Build a Company to One Million Dollars in Sales by Ryan Allis


Six years ago I was somewhat mad that I was born in 1984 and not 1979. I knew that if I had been born in ’79 that I would have been out there in the late 90’s with my own four hundred million dollar .com company. Staying true to the grass is always greener proverb, now, in 2006, I feel lucky to have been able to watch one of the greatest business lessons in the history of the world play out before my eyes, without losing the shirt off my back.

Back in 1999, many writers and journalists boldly proclaimed that new rules would require new strategies for businesses to effectively prosper. While they were partially right, business owners were not quite sure which rules were effective principles and which rules were just hyped up chaff. Magazines like Business 2.0 and Industry Standard proclaimed that if you did not get venture capital funding in the hundreds of millions and spend it rapidly to gain market share you could not succeed. They seemed to have forgotten that most entrepreneurs that end up succeeding start out small, bootstrap their way toward success, and focus on profitability throughout.

Mark Brier, the former VP of Marketing for Amazon.com and CEO of Beyond.com said in his early 2000 book The 10 Second Internet Manager that “In the Internet World, it’s all about mind share and market share. Profitability will come later.” It’s interesting to note that Beyond.com filed for bankruptcy on January 24, 2002.

Even one of the most respected Venture Capitalists, Tim Draper from Draper Fisher Jurvetson, can be found proclaiming in a 1999 speech, “If you are on the Web, build market share fast. Grow. Move… Use whatever you can to be the biggest one fastest... Win. Grow big, fast, and just win. Be the winner. You don't want to be number two. [You] just don't..”

It took a 77.9% drop on NASDAQ and a 35.4% drop in the Dow Jones Industrial Average for people to finally overcome these years of “Irrational Exuberance,” the term coined by former Federal Reserve Chairman Alan Greenspan in his December 5, 1996 speech.

According to Fortune, on September 27, 1999, there were eight American billionaires thirty-five or younger. Of this group, today, only three remain billionaires: Michael Dell of Dell Computers, Jeff Bezos of Amazon.com, and Pierre Omidyar of eBay.

So what did these entrepreneurs do right to propel their companies from an idea to household names? And how did they keep their company solid when so many other technology and Internet stocks were faltering?

Simply put, all three effectively implemented the benefits of ebusiness, managed their growth, and adapted their business models. Just as in the 1847 British railroad bubble, the businesses that played their cards right, came up with business models that actually made sense, and effectively leveraged the power of the new medium rose as champions.

Further, these companies did not make the mistakes of Beyond.com, Webvan, Etoys, Pets.com, Peapod, or any other company on the infamous lists of f**kedcompany.com. They did not overload on debt, they did not spend endlessly simply to gain market share, they did not make the mistakes of Enron and WorldCom; they kept their accounting clean, and they utilized the advantages of ebusiness while keeping within classic business logic.

The fundamentals of business are still very much the same. One must still have a source of capital to start up, provide a product or service that the market desires, build a quality team, market a product or service, and accurately account for sales and expenses.

While the advent of computers, the Internet, ecommerce, and ebusiness may not have changed the underlying fundamentals of business, the techniques used to execute the goals of a business have changed, however. The Information Age has brought improved supply-chain management, enterprise-class database solutions, better customer relationship management, and productivity-increasing Intranets. While the fundamentals of marketing have held constant, the techniques used to manage the four Ps of marketing (product, place, price, promotion) have been radically altered, new markets have opened, laws have changed, and what was once the smart distribution method often is no longer the most profitable.

If you do not understand these changes, no matter if you are a Fortune 500 CEO or a small time entrepreneur you will be hard pressed to succeed. You will very soon begin to feel just like Mahathir Mohamad did in late 1997 after the Asian financial crisis had put his Malaysian economy in ruin. “This is an unfair world,” he stated. This new world is indeed unfair if you do not understand the changes Globalization (increasing free trade, capital flows, and interconnectedness of markets) and the Information Age have brought to markets and business over the past decade and a half.
Welcome to the Post-1989 World.

On October 11, 1998, Merrill Lynch stated in a full-page ad in major newspapers, the world is only ten years old. “It was born when the Wall fell in 1989... The spread of free markets and democracy around the world is permitting more people everywhere to turn their aspirations into achievements. And technology, properly harnessed and liberally distributed, has the power to erase not just geographical borders but also human ones.”

Today, this world is approaching its eighteenth birthday. The Industrial Age ended and the Information Age began in 1989 with the fall of the Berlin Wall, and continued with the breakup of the U.S.S.R., the opening of new markets, the democratization of finance, the mass-utilization of the Internet, the advancement of telecommunications, and the spread of globalization.

Since we began to reap the benefits of the peace dividend, more or less intact since 1974, there have been three breeds of entrepreneurs. The first consists of people like Oracle CEO Larry Ellison, EDS billionaire Ross Perot, and yes, even Bill Gates, now over 50. These guys “got it” back in the day before the Internet. They were the “transformation entrepreneurs” and were integral in bringing the United States into the Information Age.

Next on the scene were the guys and girls that grew up with Commodore 64s, Atari, and Ronald Reagan. From this first breed of Internet Age entrepreneurs came people like Jerry Yang, CEO of Yahoo!, Pierre Omidyar of eBay, and Jeff Bezos of Amazon.com. All born more or less in the late sixties, these guys grew up watching the development of computers and were prepared to jump on the opportunity they saw in late 1994. They did well, and their companies tripled and quadrupled each year from 1995-1999. These guys were the frontrunners and were intelligent enough to see the possibility of the Internet twelve or thirteen years ago, perhaps the reason why all three of these companies are still around today.
The Joys of Irrational Exuberance.

While these three companies have survived, there have been thousands that have not. On November 13, 1998, Theglobe.com was one of the first .com’s to go public. It offered its Initial Public Offering shares at $9. By the end of that day, its valuation was 605% higher at $63.50 a share. Today you’ll see that highly sought after stock just eight years ago is now just a few pennies per share on the Over the Counter (OTC) market. In mid 2002 their website proclaimed, “In 1995, theglobe.com confirmed the Internet's power to connect people worlds apart. Unfortunately, after six amazing years, theglobe.com closed its doors on August 15, 2001.”

During these high flying days, profligate spending on things such as Aeron® chairs, flat-screen televisions, game rooms, pizza parties, and massage breaks was the norm. It seemed like it would never end. Many thought it would not.

So what was it that caused the speculative bubble between 1997 and 2000? During this time, it was commonly believed that because of new technology, great gains in productivity, and the potential market size the Internet opened up, that company valuations, and in turn the stock prices of those companies, were not confined by the same Old Economy rules. Valuations were based upon multiples of hits to a website instead of net profits.

Alan Greenspan, the former Chairman of the Federal Reserve, first noted the development of this speculative bubble in late 1996. Much mystique surrounded Greenspan during his tenure, and for good reason. He was the maestro of the United States Central Banking System from 1987 to 2006. Euphemisms referring to Greenspan ranged from simply “Superhuman” to “ the Delphic oracle of global financial markets.” He was perhaps the second most powerful man in the world during his time in office.

On December 5, 1996 at The American Enterprise Institute for Public Policy Research in Washington, D.C., Greenspan gave a speech in which he made the following important statement, “How do we know when irrational exuberance has unduly escalated asset values, which then become subject to unexpected and prolonged contractions, as they have in Japan over the past decade? And how do we factor that into monetary policy?" Although missed by most in attendance at the time, press reviews and later remarks made it clear that Greenspan was implying that irrational exuberance existed in the market and that the financial markets were overvalued.

Between October 16, 1990 and the date of Greenspan’s speech, the Dow Jones Industrial Average (DJIA) had increased by 170.3% and the NASDAQ was up 299.5%.8 Further, at the time of his speech, the historical Price to Earnings (P/E) ratio on the Standard and Poor’s 500, a key indicator of speculation, was 23, far above the historical mean since 1926 of 16.9 The bulls of the markets had been out for the past six years and Greenspan was worried that irrational exuberance was creating a speculative bubble in the financial markets.

That night the Tokyo market panicked and closed down 3 percent, its largest loss of the year. Hong Kong fell almost 3 percent. Frankfurt dropped 4 percent, and London was down 2 percent.

However, the Dow recovered later that day and would continue its bullish streak. There were no reiterated warnings by Greenspan and for quite some time no monetary policy actions such as increasing interest rates were taken. In fact, the Federal Reserve did not begin to significantly raise the interest rates until August of 1999, nearly three years later.

From the date of Greenspan’s speech until March 10, 2000 the NASDAQ gained 288.3%, bringing the total gain since January of 1995 to 579.0%. In layman’s terms, this means that after Greenspan’s speech, the market nearly quadrupled. The speculation continued, at an increasing rate.

This time, 1996 until 2000, in the United States was one of the most prosperous times in the history of mankind. With the advent of increasingly powerful computers, sophisticated software, the Internet, and other technological innovations, productivity and corporate profits were increasing tremendously and many thought we had entered a New Economy in which these gains could be sustained. With the dot com era exploding, entrepreneurial ventures wildly succeeding, and trillions in capital flowing into U.S. markets, it would have been a very unpopular decision to try to dampen the economy. The bubble grew and grew, pushed by new rhetoric and a new culture of excess. If you could go one day without hearing the words paradigm or revolutionize somehow combined in the same sentence with CRM or ROI, you must have been on a deserted island.

The Causes of the Dot Com Crash

After seeing two years of almost unbelievable growth, by mid 1998 almost every young MBA in America either worked at a .com or was thinking about starting one up. In a figurative sense, Silicon Valley was Mecca and hundreds of thousands of Americans had suddenly become Muslim. An associate of mine and Princeton graduate that I worked with made the trek in late 1999, only to go right back to the east coast six months later.

In the Ten Second Internet Manager Mark Brier, former CEO of Beyond.com, tells of his hiring away dozens and dozens of marketing MBAs from traditional consumer product firms like Coca Cola and Johnson & Johnson. He goes on to say, “You really can’t demand that all your employees have Internet experience. It just hasn’t been around long enough.” From June 1998 until March 2000 there was an exodus of high caliber professionals from traditional firms to Silicon Valley. Enticed by stock options and the chance of an IPO, who can blame them?

We all know what has happened since March 2000. However, many of us do not know why it has happened. You ask ten people and you may get ten different versions of the same story. In my view, there were four reasons that caused the overwhelming majority of Internet companies to fall flat on their face when the bubble popped. These were:

* Their business plan. While often “inspiring” or “revolutionary”, they were never based on sound market research.
* They spent other people’s money unchecked in an effort to gain market share as soon as possible.
* They had inexperienced teams whose only goal was the fastest possible growth of their company, not long term success.
* Their company may have made it in the end, but because of the failure of so many others their investor capital was pulled.

So what did we learn? First, it is better to be profitable with 50,000 customers than sinking in debt with 100,000. Rapid growth is not the way to build a solid company. There is nothing wrong with doubling the size of your company each year, but doubling the size of your company every month is generally not healthy for long-term prospects. If you’re going to start a company that you hope to gross a billion dollars next year, make sure you have experience, an experienced team, and experienced advisors to guide you along the way.

Like this essay? Read more.


Ryan Allis is the CEO of Broadwick Corporation, a provider of email marketing software IntelliContact , and CEO of Virante, Inc., a Durham, North Carolina based web marketing consulting firm. Ryan, who is 21, is currently taking time off from the University of North Carolina at Chapel Hill, where he is an economics major and Blanchard Scholar. Additional information on the author can be found at www.ryanallis.com.

This article may be republished online as long as the byline remains

Creating Your Product - Two Anecdotes

Creating Your Product - Two Anecdotes

An Excerpt from the book Zero to One Million: How to Build a Company to One Million Dollars in Sales by Ryan Allis

The first thing to do is determine whether you will be manufacturing your product in-house or outsourcing your manufacturing. In cases where production requires heavy and expensive machinery, you’ll want to outsource production initially. In cases where the needed equipment can be purchased fairly inexpensively, it may be less expensive to purchase the equipment yourself. If you choose to produce your product(s) yourself, you’ll need to source (find suppliers for) all the parts and machinery you’ll need. If you will be outsourcing everything to a manufacturing partner, you’ll need to make a request for quote (RFQ) from potential manufacturers. You’ll describe exactly what you need done and then evaluate the possibilities based on the information and price quotes you receive in return. Here are two stories of young entrepreneurs I’ve met who have developed products.

When I first met a current friend of mine by the name of Erik, he was developing a product that would allow, at the touch of a button, information to be passed from a small hub to a PDA device. Erik envisioned that the device could be used at trade shows to quickly transfer information from a company to a prospect or from a prospect to a company, between business persons, or at the front desks of hotels. He had incorporated a company to sell the product by the name of FastCAT, Inc. and had spent over a year developing his product. He used his skills learned as a network and systems engineer to take a computer chip process and modify it to load and wirelessly transfer the needed information. He then constructed a half-sphere case out of a light cover and a piece of PVC pipe. He then sourced a press button and connected the button to the chip. He learned about the transfer standards with the major PDA operating systems, and finally, after over a year of work, got the device to function. His next step was to raise the funding he needed so he could hire a graphic designer to redesign the graphic casing to make it look less like a science project and more like a high technology device, locate a manufacturer, and outsource the production of a functioning prototype with the new design. Unfortunately, Erik was unable to find the funding, and he soon moved on to other ventures. His story does provide a good illustration of just how many steps there are in developing a product, however.

In February 2003, I met Dan Bowman and Chirag Nanavati. Dan and Chirag had been working on developing a technology that was a more efficient, healthy, and tasty way to remove fat from potato chips. While Dan was a first year MBA student at UNC Kenan Flagler Business School, he was working for the Office of Technology Development and was looking through UNC’s intellectual property portfolio. Within, he found out that professors at UNC and NC State University had developed a method of using carbon dioxide to extract the fat from snack foods. Dan talked to the Technology Transfer office and obtained permission to build a company to commercialize this technology.

The first step was to choose the application. After completing market research, Dan decided that he would start-up by building a machine that would take the fat out of potato chips. He went through the process of finding a manufacturer that could produce such equipment and worked with them over many months to develop a working prototype. During that time, he brought on partners Chirag as well as Randy Diefenthal, whom I never had a chance to meet, and came up with the company name of Singras. Finally, just in time to present at the Venture Capital Investment Competition in February 2003, the manufacturing firm came up with a prototype machine needed to produce the chips. They were excited to bring their first batch to the competition. I last talked to Dan and Chirag in April 2003. Last I knew they were still pushing forward, attempting to find customers and raise the needed money to build their equipment and launch their technology in the marketplace.

These quick stories can only begin to illustrate the number of steps and difficulty of creating some types of products. From naming a product to obtaining a trademark to designing label and packaging to evaluating manufacturers to going through the patent process it surely can become complex. If you have the right team, a good technology, and a good partner in your supplier, it can be done however. The benefits are often worth it.

Like this essay? Read more.


Ryan Allis is the CEO of Broadwick Corporation, a provider of email marketing software IntelliContact , and CEO of Virante, Inc., a Durham, North Carolina based web marketing consulting firm. Ryan, who is 21, is currently taking time off from the University of North Carolina at Chapel Hill, where he is an economics major and Blanchard Scholar. Additional information on the author can be found at www.ryanallis.com.

This article may be republished online as long as the byline remains

Update from Ryan's Poverty Blog AntiPovertyCampaign.org

In September of 2005, I started a new blog at AntiPovertyCampaign.org so I would have an outlet for my passion of finding ways to reduce poverty in developing countries. Check it out at www.antipovertycampaign.org. Below are some of the topics I've discussed so far. If you want to contribute to the blog just email me at allisr [at] broadwick.com and I'll set you up as an authorized contributor.

Want to stay up to date on the APC? Just add our RSS feed to your feed reader.

Topics To Date:

  1. Skoll World Forum
  2. Traveling in Mali
  3. Is A Japanese Cow Worth 3.5 Times an Average Human?
  4. The Rhetoric of Bono Can Be Powerful
  5. Fortune Brainstorm Response: The Biggest Problem in the World
  6. The Relative Efficacy of Aid vs. Trade
  7. Parasites, Forced Marriage, and the AIDS Conspiracy
  8. Getting Sick in Mali
  9. Homelessness, Unemployment, and Microfinance in Mali
  10. Sickness, Friendliness, Men, and Zoos in Mali
  11. Health, Malian Women, and Feminism
  12. Food, Bribery, & Climbing in Mali
  13. Is Your Child Worth $3.83?
  14. Mali Update
  15. First Week in Mali
  16. Dispatches from Mali
  17. 2006 World Economic Forum
  18. The $91 Billion Conversation
  19. Video on Microfinance
  20. What Would God Think?
  21. Economics is the "Sexiest Trade Alive" According to Newsweek
  22. Some Success in Hong Kong is Good News
  23. The WTO and Farming Subsidies
  24. The Relative Value of 37 Million Americans Against 3000 Million Non-Americans
  25. The Role of the Youth of Africa in Reducing Poverty
  26. The Top 8% of the World's Wealthy
  27. Interesting West Wing Presidential Debate
  28. Our Mission -- Ending Extreme Poverty in Our Lifetime
  29. One of My Favorite Quotes
  30. Join The Anti-Poverty Campaign Team
  31. John Edwards Has It Right About Poverty, Mostly
  32. Props to UNC-Chapel Hill for Having their Own Live 8
  33. A $23 Lesson in Selling
  34. Props to CNN for covering "A Global Summit with President Clinton"
  35. A great comment in today's Financial Times
  36. The List of Leaders -- Which Ones Will Take Action?
  37. UN Millenium Development Goals
Content for Your Website

If you have a website that has to do with business, entrepreneurship, marketing, web marketing, ebusiness, personal development, or economics and would like high quality free content for your website, you may syndicate the following articles from our website. These articles are stored in zip format and can be downloaded by clicking on the appropriate link. We simply ask that you keep the author byline at the bottom of each article per the instructions included with each zip file. If you choose to use any of the articles we just ask that you notify us by emailing ryan [at] virante.com.

Presentations

Download Ryan's Presentation from the October 2005 CEO Conference in Orlando: "How to Build a Company to $1 Million in Sales: Before You Graduate" [ Download Here ]
Feel free to post on your own website, send to colleagues, or use excerpts with attribution in your own presentations

Download Ryan's Presentation from "Creating a Life of Purpose, Passion, and Prosperity" presented at Danville Community College in April 2005.
[ Download Here ]
Feel free to post on your own website, send to colleagues, or use excerpts with attribution in your own presentations

Discussion Forum Highlights

Members: 2225
Posts: 1731
Location: http://www.zeromillion.com/talk/

In April we saw some great topics come up for discussion in the Zeromillion.com Forums. Some highlighted topics included:

Recommended Books for Entrepreneurs

The following books are recommended for reading by aspiring and current entrepreneurs and business leaders. The books in bold are must reads. Please email any recommendations for additions to this list to myoung@virante.com.

Globalization & Economics

  • The Lexus and the Olive Tree by Thomas L. Friedman
  • The World is Flat by Thomas L. Friedman
  • The Commanding Heights by Daniel Yergin and Joseph Stanislaw
  • Political Ideologies and the Democratic Ideal by Ball and Dagger
  • The Worldly Philosophers by Robert L Heilbroner
  • Reinventing the Bazaar: A Natural History of Markets by John McMillan
  • The Mystery of Capital by Hernando de Soto
  • Economics by Stanley and Brue
  • Macroeconomics by N. Gregory Mankiw
  • Capitalism, Socialism, and Democracy by Joseph A. Schumpeter
  • International Business by Charles W. H. Hill
  • Against the Dead Hand by Brink Lindsey

Entrepreneurship

  • Zero to One Million by Ryan P. M. Allis
  • Zero to IPO by David Smith
  • Rich Dad Poor Dad by Robert Kiyosaki
  • Rich Dad's Guide to Investing by Robert Kiyosaki
  • New Venture Creation by Jeffrey Timmons
  • Good to Great by Jim Collins
  • The E-Myth by Michael Gerber
  • The Young Entrepreneurs'Edge by Jennifer Kushnell
  • The Young Entrepreneur's Guide to Starting and Running a Business by Steve Mariotti
  • The Portable MBA in Entrepreneurship by William D. Bygrave
  • Innovation and Entrepreneurship by Peter Drucker
  • Good to Great by Jim Collins
  • At Work with Thomas Edison by Blain McCormick
  • Multiple Streams of Income by Robert G. Allen
  • On Entrepreneurship by Harvard Business Review
  • Entrepreneurship.com by Tim Burns
  • The Art of the Start by Guy Kawasaki
  • Fire in the Belly - an exploration of the entrepreneurial spirit by Yanky Fachler

Marketing

  • The Anatomy of Buzz by Emanuel Rosen
  • The Tipping Point by Malcolm Gladwell
  • Obtaining a #1 Ranking in the Search Engines by Ryan Allis
  • What Clients Love by Harry Beckwith
  • Building Thousands of Links to Your Site by Ryan Allis
  • Net Results 2 by Rick E. Bruner
  • Protégé Training Program by Jay Abraham
  • Permission Marketing by Seth Godin
  • Blink by Malcolm Gladwell
  • Guerilla Marketing by Jay Conrad Levinson
  • Principles of Marketing by Kotler and Armstrong

Personal Development

  • Think and Grow Rich by Napoleon Hill
  • The Seven Habits of Highly Effective People by Steven R. Covey
  • Succeed and Grow Rich Through Persuasion by Napoleon Hill
  • How to Win Friends and Influence People by Dale Carnegie
  • The Law of Success in Sixteen Lessons by Napoleon Hill
  • The Student Success Manifesto by Michael Simmons
  • Secrets of the Young & Successful Jennifer Kushnell
  • Soul of Money by Lynne Twist
  • Unlimited Power by Anthony Robbins
  • The Millionaire Mind by Thomas J. Stanley, Ph.D
Updates from Ryan's Blog

Follow the journey of young entrepreneur Ryan Allis as he builds his second company, Broadwick Corporation to ten million dollars in sales, publishes his first book, Zero to One Million, travels the country as a web marketing consultant and speaker on young entrepreneurship and personal development, launches his non-profit organization, and lives the life of a bootstrapping entrepreneur. Read Ryan's Blog Now.

Recently Ryan posted updates with the titles of:

  • Liberation from 800x600
  • April Entrepreneurs' Chronicle
  • Fortune Brainstorm
  • It's Coming
  • AOL & Yahoo Not Charging to Send Emails
  • Audio Downloads of the First Four Chapters from Zero to One Million
  • The 20 Most Important BusinessLessons I Learned in 2005
  • Been Up All Night
  • Need Your Vote for BusinessWeek's Top Entrepreneur Under 25

You can read the blog now at http://www.ryanallis.com/blog/.

Highlighted Organization of the Month

nourish international

The Skoll Foundation was created by Jeff Skoll in 1999 to pursue his vision of a world where all people, regardless of geography, background or economic status, enjoy and employ the full range of their talents and abilities. Skoll, who was the first employee and first President of eBay, believes that strategic investments in the right people can lead to lasting social change.

The Skoll Foundation’s mission is to advance systemic change to benefit communities around the world by investing in, connecting and celebrating social entrepreneurs. Social entrepreneurs are proven leaders whose approaches and solutions to social problems are helping to better the lives and circumstances of countless underserved or disadvantaged individuals. By identifying the people and programs already bringing positive changes to communities throughout the world, the Skoll Foundation empowers them to extend their reach, deepen their impact and fundamentally improve society.

To learn more or get involved visit http://www.skoll.org.

Past Highlighted Organizations:

April 2006 - Nourish International
January 2006 - Youth Social Enterprise Initiative
December 2005 - Youth Social Enterprise Initiative
November 2005 - American Red Cross
September 2005 - American Red Cross
August 2005 - Grameen Foundation
July 2005 - Oxfam International
June 2005 - Habitat for Humanity
May 2005 - National Foundation for Teaching Entrepreneurship
April 2005 - Opportunity International
March 2005 - The Collegiate Entrepreneurs' Organization
February 2005 - United Nations Children's Fund (UNICEF)
February 2005 - United Nations Development Programme (UNDP)
August 2004 - Youth Development & Entrepreneurship Foundation
July 2004 - Lead America
June 2004 - Students in Free Enterprise
May 2004 - Junior Achievement

Connect With Ryan

Are you a high school or college student with a Facebook account? If so, Ryan's on Facebook too. Just look up Ryan Allis (the one at UNC-Chapel Hill). Send Ryan a message or a friend request.

Ryan also uses LinkedIn. If you want to connect to Ryan on Linked in just look him up and send a connection request to allisr [at] broadwick.com.

Don't have Facebook or LinkedIn but still want to ask Ryan a question? Feel free to email Ryan at allisr [at] broadwick.com. Do note that it make take a couple weeks for Ryan to reply. Thank you!

Closing Notes

This concludes issue twenty nine of The Entrepreneurs' Chronicle. We'll see you June 1, 2006. If you are not subscribed and would like to subscribe, please visit http://www.zeromillion.com. If you would like to contribute content, become involved with the zeromillion.com team, make suggestions, or provide feedback please feel free to contact us at info [at] zeromillion.com. We encourage you to participate in our discussion forum at http://www.zeromillion.com/talk/.

This newsletter is published by www.zeromillion.com with support from the Entrepreneurs' Coalition. The newsletter is sent using the IntelliContact web-based email marketing and list management software.

Comments/Suggestions: myoung [at] virante.com
Contribute Content: bwood [at] virante.com
Contact Publisher: jstaub [at] virante.com
Inquire About Services: bwood [at] virante.com

Archives online at: http://www.zeromillion.com/echronicle/

Premier Sponsor: Virante

Virante is a full service interactive marketing agency providing services including search engine optimization, website development, web marketing consulting, blog deployment, link building, CPC spend management, print design, and much more.

Virante Tools
none

General SEO Report

none Domain Evaluation

These Tools can also be found at the Virante website - http://www.virante.com/

Interested in having a branded-version of these products for your SEO group? Contact russ [at] virante.com.

If your organization is interested in our services, contact Virante Vice President Malcolm Young at (919) 459-1088 or by email at myoung [at] virante.com or Submit an RFQ.

Additonal Sponsors

Want to feature your organization in the Entrepreneurs' Chronicle? Visit http://www.zeromillion.com/advertise/ to learn more.

Books & Products By Ryan P. M. Allis


Zero to One Million

Guide for aspiring entrepreneurs on how to build a company to one million dollars in sales.

Price: $10.37 | More Info

Make payments with PayPal - it's fast, free and secure!

 

Obtaining a #1 Ranking in the Search Engines

The book the professionals use to consistently obtain top search engine rankings.

Price: $37.00 | More Info

Make payments with PayPal - it's fast, free and secure!


 


IntelliContact Email Marketing Software


IntelliContact is web-based email marketing and surveying software that makes it easy for organizations of all sizes to create, send, and track email newsletters and surveys.

IntelliContact v3.0 includes the added features of an Autoresponder and List Segmentation. With plans starting at $9.95/month and a free fully functional fifteen day demo, IntelliContact is a top choice for email marketing software. We encourage you to sign up for a free 15 day trial or learn how IntelliContact can benefit your organization. If you have any questions about the software feel free to call toll-free 1-877-968-3996.

 

Virante provides website design, web marketing consulting, and search engine optimization services. Learn more and request a quote at www.virante.com.

“Make no little plans. They have no magic to stir one’s blood and probably themselves will not be realized. Make big plans; aim high in hope and work; remembering that a noble, logical diagram once recorded will never die, but long after we are gone will be a living thing, asserting itself with ever-growing insistency. Remember that our sons and grandsons and daughters and granddaughters are going to do things that would stagger us.”
- Daniel Hudson Burnham, Chicago Architect

Published by Zeromillion.com, the top entrepreneurship resource online
All Contents Copyright © 2006 by Virante, Inc.