November 2003 | 10,070
Subscribers
|
Issue
Six
|
Editor: Ryan
P. M. Allis
Publisher: www.zeromillion.com Sponsored by: Center for Entrepreneurship, UNC-Chapel Hill Newsletter sent using: IntelliContact Pro |
Table
of Contents
|
1.
Editor's Message: On this
Issue 6
2. Zero to One Million Update
3. Evaluating Entrepreneurial Opportunities
4. Why So Many Businesses Fail
Editor's
Message: On this
Issue 6
|
Dear [fname];
Welcome to Issue Six of the Entrepreneurs' Chronicle. I hope you like our new look. This is the first issue since August. I have spent the mean time finishing my book, Zero to One Million. I am excited to announce that the book has been finished and will be available beginning November 18. Additional information will be provided on the book in the next session. With the book finished, this newsletter will resume its normal publication schedule of once per month.
In this issue, we will feature two excerpts from the book. The first covers the MAR opportunity evaluation model. This article presents a screen through which one can pass your business ideas and see if they truly are opportunities with a demonstrated need, ready market, and ability to provide a solid return on investment. The second article, 'Why So Many Businesses Fail,' presents the common reasons for business bankruptcy and tips for avoiding such a fate.
If you have any comments, suggestions, or would like to contribute content to be published in the newsletter or online, I encourage you to contact me at ryan@zeromillion.com. Please do feel free to forward this newsletter on to your colleagues and associates. On behalf of the Zeromillion.com team I thank you for being a subscriber.
Yours entrepreneurially,
Ryan
P. M. Allis, founder
http://www.zeromillion.com
Business & Entrepreneurship Resource
Zero
to One Million Update
|
Author:
Ryan P. M. Allis |
Available for Purchase Monday November, 17, 2003 I am happy to announce that after 16 months of work, Zero to One Million will be available for purchase November 17 from www.zeromillion.com. The book is a guide for aspiring entrepreneurs on how to build a company to one million dollars in sales. I have republished the back cover copy below. ~ ~ ~ Have
you ever wanted to
start your own company?
Or do you own one
now? Zero to
One Million by
Ryan P. M. Allis
is a step-by-step
guide to starting
your own business
and building it to
one million dollars
in sales. This book,
based on the author’s
experience building
a company from $0
in sales to $1,000,000
in fourteen months,
is essential reading
for every business
owner and every aspiring
entrepreneur. Zero to One Million also features...
|
Evaluating
Entrepreneurial
Opportunities
|
In
analyzing your ideas to decide
on the one which you will
select for your business
plan, you must be able to
pass these ideas through
a test to determine if they
truly are valid opportunities.
I have created the Market,
Advantages, Return (MAR)
Model to provide a screen
through which you can pass
your business ideas and see
if they truly are opportunities
with a demonstrated need,
ready market, and ability
to provide a solid return
on investment.
Is the idea feasible in the marketplace? Is there demand? Can it be done?
Are you able to pull together the persons and resources to pull it off
before the window of opportunity closes? All of these questions must
be considered and answered. Let’s do this in a methodical process.
To determine whether your idea has a good chance of being validated in
the market place, we must analyze it based on a number of different criteria.
We must look at the need, market structure, pricing, market size, timing,
cost structure, barrier to entry, intellectual property, the team, distribution
channel, profitability, time to breakeven, needed investment, exit strategies,
and return on investment.
Let’s take these complex sounding terms and turn them into an easy model
that you can use to evaluate your business ideas you’ve come up with
or your current business venture.
The Market – M
The Advantages – A
The Return - R
Let’s sum this model up with the following chart.
Market | Advantages | Return |
Need Market Structure Pricing Market Size Timing |
Cost
Structure Barriers to Entry Intellectual Property The Team Distribution Channels |
Profitability Time to Breakeven Investment Needed Exit Strategy Return on Investment |
Once
entrepreneurs have gone through
this opportunity evaluation
model, they are able to proceed
with the venture, with the
opportunity, in an educated
manner, feeling confident
that their idea will have
validation in the market
place.
So how does your idea stack up? Based on the above screens, do you consider
it to be a true opportunity? Is there a demonstrated need, a ready market,
and the ability to provide a solid return on investment? If you believe
so, you deserve congratulations. If not, I encourage you to follow the
tips earlier for generating and finding additional ideas and opportunities.
Then use the model above—both whenever you are evaluating your own business
ideas or evaluating potential investment opportunities.
Why
So Many Businesses
Fail
|
According to a longitudinal study conducted by the United States Small Business Administration, approximately 60% of small businesses shut down within the first six years. Small businesses fail for numerous reasons. The most common reasons are because they:
Many
entrepreneurs who end up
unsuccessful do not build
processes and systems and
lack the ability or desire
to sell. They do not carefully
plan their business and often
fail to raise the needed
capital to sustain it until
it is profitable. They do
not focus on efficiency of
operations or automation.
They never make the investment
in additional capital or
employees needed to expand
the company to the point
where it can make a profit.
As an entrepreneur, even
if you have a great idea,
you will have to plan well,
build a good team, make sure
you have adequate capitalization,
build the proper systems,
and execute your plan.
According to entrepreneur and adjunct business professor at UNC’s Kenan-Flagler
Business School Colin Wahl, there are certain critical success factors
in building a successful small business. These include:
As
you can see in the list of
business ideas a few pages
back, ideas are a dime a
dozen. Unless you have a
Ph.D and are doing cutting
edge research at a top university,
in most cases if you have
thought of a business idea,
someone else has thought
of it too. The key to the
success, then, is rarely
the idea and nearly always
good execution. To illustrate
this principle, let’s take
an example.
In 1967, an angel investor, Fred Adler, received over 50 business plans
from entrepreneurs who proposed to start microcomputer firms. Only one
of the teams presenting this idea ever made it. Its name was Data General.
But why did so many entrepreneurs pitching a plan to sell microcomputers
either never receive funding or if they were funded, never succeed?
They didn’t make it not because the idea was per se bad or didn’t have
the potential to be a good opportunity. It was a great idea and enormous
opportunity. Rather, it was because the other entrepreneurial teams were
unable to execute.
Think of the dotcom era of four years ago. Many had good ideas, but lacked
in execution. I have heard many a venture capitalist say that he or she
would rather have an A management team and a B business concept that
an A business concept and a B management team. It is not the idea, it
is the people, and their ability to execute, that matters. It is not
the idea. It is the people, and their ability to execute, that matters.
While a business that ends up being successful could be started with
a so-so idea, a successful business will never be built without a good
team.
By ensuring you pass your ideas through the MAR Model I have created,
you’ll be able to get a good idea of whether they are true opportunities.
But as we can see, execution is just as important, if not more important
than the idea. Let’s now learn how to both plan for your business, and
then execute based on that plan.
Closing
Notes
|
This concludes issue six of The Entrepreneurs’ Chronicle. We'll see you December 1. If you are not subscribed and would like to subscribe, please visit http://www.zeromillion.com. If you would like to contribute content, become involved with the zeromillion.com team, make suggestions, or provide feedback please feel free to contact us at info@zeromillion.com.
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“The
only place where success
comes before work is in the
dictionary”
–
Vidal Sassoon, entrepreneur