The reading level for this article is Moderate
David Oglivy is one of the greatest advertising men of our time. Although deceased, his work lives on in timeless titles that are a must read for all copywriters. His advertising principles are, to this date, so sound that his works are appropriate for any student of advertising, any marketer, any person writing their own business materials, and anyone wanting to run an advertising agency. Because David Oglivy not only teaches you how to write copy there are plenty of examples to back up the foundation principles.
David Oglivy’s titles include Confessions of An Advertising Man, Ogilvy on Advertising and The Art of Writing Advertising: Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reaves.
His volume of work is a tremendous legacy to all of us in the business of engaging our prospects.