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Wow, wouldn’t this be a great idea if it worked? And, by worked I mean brought you consistent sales. Here’s the scoop. Leader’s Club is a multi-level marketing lead generation company that claims to create success for other MLMs to whom they sell their leads. Leaders Club says that many big names use their leads. Who? When? Under what circumstances? With what results? With what guarantees?

Leaders Club generates leads by putting out feelers for prospects seeking network marketing opportunities. They use a variety of advertising media to obtain those prospects, supposedly qualify them, and supposedly check them against the US Postal database to guarantee legitimacy.

Leaders Club claims that over one hundred companies use their services? What companies? And, if that’s the case, then the total number of members subscribing must be huge. At a minimum monthly fee of $45.00, can you imagine the amount of money that Leaders Club must be making! The good news for Leaders Club is, that anyone in MLM that they sell leads to can be prospected to work in the Leaders Club MLM organization.

What Leaders Club promises is fresh leads (60 days old or less) that work. I want the stats because this is a significant expense if it’s not doing what’s promised. Anytime you use a lead generation source you run the risk of using leads that have saturated all sources. If these leads are sold to anyone for the cost of a membership what good are they to you? Create an opt in list for your website and learn how and where to advertise. I can almost promise that you will get much better results.

 


This Entrepreneurship article was written by Gracie Bowers on 9/8/2005

Gracie Bowers is an industry established leader in reviewing and critiquing home based businesses. Her website, on home based business opportunities, HomeBizCritic.com provides a wide array of insite on available programs. You can even view thebest home based business which she uses to make her money, allowing her to have free time to write!