The reading level for this article is Moderate
Richard Bayan is a writer that has authored a couple of titles that would well be worth adding to your business library especially if you are a copywriter in advertising, sales, or marketing. You will benefit greatly for having these handy little books around. Each is the copyrighter’s resource to overcoming writer’s block. The titles are Words that Sell and More Words that Sell. Both are out in paperback at about $10.00.
One of the most important things you will need to know is how to emotionally engage the potential customer with triggers that spur buying. These books are full of words that set that process in motion. As you develop your sales letters, your advertising copy, and write information products, these books will prove invaluable for content that produces conversions without being redundant.
Richard Bayan is a must read for the beginning online Internet work from home business owner.