The reading level for this article is Moderate

Here we go again.  Pay attention to this man.  He is a well known and respected author of The Psychology of Persuasion.  Of all his many titles, this is a must read for all of you. We are all consumers whether we are business owners or not, and the psychological forces that Mr. Cialdini employs are discussed in an educated, scientific, easy to read  style that will open your eyes to the constant advertising that bombards you.  All of Mr. Cialdini’s work is substantiated, well researched, and chock full of pertinent examples. 

Here are the topics Robert Cialdini discusses with clarity; authority, liking, scarcity, commitment, consistency and reciprocation. I know it is hard to believe that a book on any aspect of psychology could be entertaining, but the writing style if fun, upbeat, and understandable.  It is an enjoyable read because the text has so many great examples that bring the point home.

If you are a business owner, either online or off, these are powerful concepts to apply toward increased profits.  It is a must read for any student of marketing or sales.  Check out today for a copy.  The reviews are extremely positive.


This Entrepreneurship article was written by Gracie Bowers on 4/5/2006

Gracie Bowers is an industry established leader in reviewing and critiquing home based businesses. Her website, on home based business opportunities, provides a wide array of insite on available programs. You can even view thebest home based business which she uses to make her money, allowing her to have free time to write!