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Did you know that people are four times more likely to buy from a website in their own language? And did you know that three quarters of the worldâ€™s population speak no English whatsoever?
If you step in now, by stepping out in the big wide world, you can blow your competitors away. When they finally realise they could be marketing to any of the 27 member states of the European Union with 500 million citizens, you will have your sector sewn up. Up, up and away.
Lingo24 began in the spare room in the Scottish home of a recent
Christian launched Lingo24â€™s website in 2002 at a time when very few translation companies were actively marketing themselves on the internet. He also realised that few translation companies provided a genuinely integrated 24-hour service.
Accordingly, Christian spent six months the following year setting this up on the other side of the world, in
By 2005, the company was doing well on search engines but needed outbound sales staff and further technical development. Christian found talented and bright young people in Romania and Lingo24â€˜s European arm took off with five home-working employees. The company now has its own office building in
With more than 70% of sales coming from the UK Christian, and Operations Director Jack Waley-Cohen, decided to decrease reliance on the
Although Lingo24â€™s website was available in all the standard languages, Christian and Jack decided to build websites localised specifically for, and hosted by, affluent European and Scandinavian countries.
â€œAll the research shows that people prefer to buy from sites in their own languageâ€, says Christian. â€œIt was very important, therefore, to create sites that were culturally specific, as well as having a domain name for their countryâ€.
Within three years, Lingo24 had grown foreign sales and turnover by over 30%, with corresponding revenue in currencies other than sterling.
In 2008, Lingo24 launched its Panamanian office to capture North American sales which are now soaring. Staff numbers in
â€œInitially, thereâ€™s a lot of leg-work involved in going globalâ€, says Christian. â€œBut the results are worth it. With sophisticated communications, and good management Lingo24 runs smoothly. We service clients in more than 60 countries, employing just over 100 full-time staff and achieved a turnover of $6m USD in 2009â€.