The reading level for this article is All Levels
As you may know, I am on a MISSION to shine a great big TRUTH spotlight on all the Big Fat Lies youâ€™re most likely telling yourself about Internet Marketing right now.
However, I can only do so much.
I can tell you what the truth is. And you may even believe it. (In your head that is.)
But then, come the darkest part of the night, youâ€™ll wake up in a sweat. And youâ€™ll be thinking: â€œWhat if Michele is wrong? What if the reason why Iâ€™m having so much trouble succeeding on the Internet really IS all about me?â€
During the day itâ€™s easy to be rational. We understand in our heads that some marketing strategies will succeed, some will fail, and the best way to grow a successful business is to analyze why the failures failed and use that information to create more successes.
But in the dead of night, all of those good, objective intentions can fly away, leaving us alone with our doubts, fears, frustrations and anxiety.
So what IS it about these Big Fat Internet Marketing Lies that can wreak such havoc in our mental and emotional health?
This is what I believe â€" marketing pushes entrepreneursâ€™ hot buttons more than anything else out there.
Think about it. What other activity do you do for your business that is knotted up with all these MAJOR fears and blocks youâ€™re dragging around right now? Marketing DIRECTLY relates to:
- Fear of success
- Fear of failure
- Fear of visibility (including being seen, becoming famous, etc.)
- Any blocks you have around making money
- Any issues you have around the value you offer to your clients or the world
- And more
The problem is, if you want to make enough money in your business to actually live on (much less get rich with your business) youâ€™re going to have to make marketing a priority. But if you have any of these blocks or fears rattling around in your head, more likely than not youâ€™re going to self-sabotage your marketing strategies.
(Or find yourself waking up in the middle of the night in a cold sweat with these Big Fat Internet Marketing Lies swirling around in your head.)
Worse, these blocks can also suddenly appear when you start reaching for another level in your business. (Itâ€™s like that darn onion â€" peel away one layer and another one appears.)
So what do you do? Well, first off, knowing thereâ€™s a connection between marketing and blocks/fears is a good first step. Now, if you see any sort of sabotage (or find yourself waking up in the middle of the night in a cold sweat) this is whatâ€™s happening.
And the second thing to do is get help.
Because even though I can tell you the truth, I canâ€™t make you believe it. Only you can do that.