Enterpreneur Finds New Market with Schoolhouse GrillBy Malcolm Bohall on 2010-08-16 09:55:15
At age 43, Virigina entrepreneur Brian Busick had already created and sold off several successful businesses. He was working his tail off as owner-manager of four franchised sub shop outlets when a request came in that opened up his next business opportunity. A private school asked if he could provide 100 sub sandwiches once a week for student lunches. When this became a hit and Busick expanded the menu, Schoolhouse Grill was launched.
Schoolhouse Grill's gross earnings have gone from $35,000 to $1.3 million in just four years. He makes use of his sub shops' kitchens in the morning before they open to prepare the lunches. Private schools turned out to be a large, untapped market, since they don't have government-sponsored lunch programs as public schools do. Now that he is king of private school lunches in the Northern Virginia area, he has set his sights on the Charlotte, Richmond, and Baltimore markets.