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0: Are You Applying the "So What Factor"?
The answer is no. What they're really interested in is WIIFM -What's In It For Me. They want to know what ... sure you always address the WIIFM when you talk about the features ...
www.zeromillion.com/marketing/so-what-factor.html

1: Top 10 Blog Writing Tips
blog, writing < Web Marketing < Top 10 Blog Writing Tips ... Remember WIIFM? It's marketing jargon for What's In It For Me? That's what you should be keeping in mind. ...
www.zeromillion.com/webmarketing/blog-writing.html

2: Do You Know and Plan for the 3-R's for Your Business?
Everyone is familiar with the 3-R's from school – reading, riting and rithmetic. ... Her solutions build the WIIFM leading to WIIFU. Visit http://www. ...
www.zeromillion.com/business/Increase-Revenue-Business-Growth.html