Tag: advertising

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Don’t become an Advertising Victim

The reading level for this article is Novice Spending a fortune on advertising and getting only meagre returns, is a common frustration amongst small business owners. Mainly because advertising is not always the right marketing...

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    Small Business Advertising in a Tough Economy

    The reading level for this article is All Levels If your small business is treading choppy waters in the current economy, are you looking to or have already cut your advertising budget? In the event your message is not...

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      Branding vs. Action Compelling Advertising

      The reading level for this article is Novice If I accomplish nothing else in life, my goal is to help small businesses understand that they are not big businesses. Not yet anyway. Therefore, their advertising must be different....

        Adverts That Work

        The reading level for this article is All Levels Adverts That Work The marketing golden rules of AIDA mean attention, interest, desire and action. This is very useful when designing your advertising, think when constructing a...

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        How to Write Headlines that Get Read

        The reading level for this article is All Levels  Headlines are the most important part of a print ad. In fact, David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that four out of five people...

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