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How to Write Ad Copy that Sells

The reading level for this article is Expert When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3. creativity. These are three very...

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Small Business Advertising in a Tough Economy

The reading level for this article is All Levels If your small business is treading choppy waters in the current economy, are you looking to or have already cut your advertising budget? In the event your message is not...

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Adverts That Work

The reading level for this article is All Levels Adverts That Work The marketing golden rules of AIDA mean attention, interest, desire and action. This is very useful when designing your advertising, think when constructing a...

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How to Write Headlines that Get Read

The reading level for this article is All Levels  Headlines are the most important part of a print ad. In fact, David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that four out of five...

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