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Two Proven Ways to Waste Money on Banners

The reading level for this article is Novice There are, in fact, two clear and proven ways to waste money on business-to-business banner campaigns. And they are: *Create banners that don’t even spell out the category of...

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    In Defense of Banners

    The reading level for this article is Novice When I was writing essays in college about the use of threshold imagery in Homer’s The Odyssey, I could hardly imagine that in 1999, I would be dashing off a sermonette in...

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