Tag: business development

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Making Time for Marketing

The reading level for this article is All Levels “I don’t have time to market.” It’s a common complaint from self-employed professionals. When you are the only one who can serve the clients, manage the...

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Can You Only Market to People Like Yourself?

The reading level for this article is All Levels   As internet marketers, we draw people to our offerings by shining a spotlight on ourselves, our personality and our unique gifts and talents. The way we do this is by...

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Being Unique is a Good Thing… Isn’t It?

The reading level for this article is All Levels New entrepreneurs frequently hear the advice to “be unique” in their marketing. The basic idea is a valuable one — to get attention in a crowded marketplace, you...

Wanted: 100 Referral Partners

The reading level for this article is All Levels If you’ve been in business for more than five minutes, you already know that the best way for any self-employed professional to get clients is by referral. But the process...

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What You are Marketing is Yourself

The reading level for this article is All Levels “Call us today and change your life,” proclaimed the hot pink flyer on the bulletin board. It was signed “Sunrise Hypnotherapy” with a phone number and a...

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