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Adverts That Work

The reading level for this article is All Levels Adverts That Work The marketing golden rules of AIDA mean attention, interest, desire and action. This is very useful when designing your advertising, think when constructing a...

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    Leadership: Does the Situation Matter?

    The reading level for this article is All Levels   In previous posts we’ve talked about two major camps of leadership theorists: those who believe leadership is all about a handful of universal traits, and those who believe...

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