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Looking at ROI in Direct Mail Campaigns

The reading level for this article is Novice This article explains why the return on investment a mailing campaign provides is far more important than the response rate. Do you use direct mail for your business and want to know...

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      Increasing Direct-Mail Response Part II

      The reading level for this article is Novice If you said in your ad you’re giving away a brochure, people think “so what – everybody gives away their brochure.” It’s true – just go into any car dealership...

        Newspapers and Direct Mail

        The reading level for this article is Novice Newspaper: In the early days of the mass-market tax industry, newspaper was its mainstay. The success of TV gradually diminished the effectiveness of newspaper advertising for the tax...

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