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      Looking at ROI in Direct Mail Campaigns

      The reading level for this article is Novice This article explains why the return on investment a mailing campaign provides is far more important than the response rate. Do you use direct mail for your business and want to know...

        Newspapers and Direct Mail

        The reading level for this article is Novice Newspaper: In the early days of the mass-market tax industry, newspaper was its mainstay. The success of TV gradually diminished the effectiveness of newspaper advertising for the tax...

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