The reading level for this article is Novice This article explains why the return on investment a mailing campaign provides is far more important than the response rate. Do you use direct mail for your business and want to know...
The reading level for this article is Novice There comes a time in every ad where the reader must respond or the ad fails. At least, that’s the way my clients look at it: "If no one responds, Dobkin, why the heck did...
The reading level for this article is Novice If you said in your ad you’re giving away a brochure, people think “so what – everybody gives away their brochure.” It’s true – just go into any...
The reading level for this article is Novice With 25 years’ experience creating marketing action plans, writing ads, direct selling ads and direct mail packages, and assisting small and medium size firms with their...
Read MoreThe reading level for this article is Novice Newspaper: In the early days of the mass-market tax industry, newspaper was its mainstay. The success of TV gradually diminished the effectiveness of newspaper advertising for the tax...
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