The reading level for this article is Novice Do you have a system to collect prospect information and a method of communicating with these potential customers? If not, then you need one. If you do, how effective is your system...
The reading level for this article is All Levels Red Light, Green Light, 1-2-Zine: Is a newsletter right for you? By Beth Silver So you’re thinking about starting a newsletter. Some of my clients who want to start a...
The reading level for this article is Novice Do you have a system to collect prospect information and a method of communicating with these potential customers? If not, then you need one. If you do, how effective is your system...
The reading level for this article is All Levels So you decided to put out a monthly newsletter, because “that’s what smart marketers do.” This is a terrific idea! After all, really good content is the way to...
Read MoreThe reading level for this article is Novice If 100 people came to your website and one person ordered something, does that mean that other 99 surfers were not interested in your products or services? Probably not. Every...
Read MoreThe reading level for this article is Expert If you run your own business like I do, you don’t have much time to spend fudging around with new programs. Here are some tricks I picked up while using Constant Contact’s...
Read MoreThe reading level for this article is Novice A couple of years back, a colleague and I visited Las Vegas to demonstrate a “sales person-controlled marketing technology” for representatives of a large PC company who...
Read MoreThe reading level for this article is Novice This will come as no surprise, but I am a great proponent of email newsletters, especially for business-to-business (B2B) technology companies. Some technology providers find...
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