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Looking at ROI in Direct Mail Campaigns

The reading level for this article is Novice This article explains why the return on investment a mailing campaign provides is far more important than the response rate. Do you use direct mail for your business and want to know...

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    Give ’em the finger!

    The reading level for this article is All Levels Give ‘em the Finger (aka “Why advertising is becoming obsolete”) By: Hadji Williams   What’s wrong with marketing? Hold up your hand, either one&ldots; Go ‘head, hold...

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