Tag: target audience

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Show Me the Money: Maximizing Tradeshow ROI

The reading level for this article is All Levels I hear it all the time: Tradeshows are a waste of time and money. We stand around, selling our hearts out, and what do we have to show at the end of the day? Nothing. Well,...

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      Begin at the Beginning: Secrets for Success

      The reading level for this article is All Levels You never get a second chance to make a first impression. It’s a saying so true that it has become cliché — a phrase used by suit salesmen and purveyors of shampoo...

        Bring on the Baby Eyes

        The reading level for this article is All Levels They say, “you can’t teach an old dog new tricks” — but if that old dog is an experienced exhibitor, he’d better learn some new tricks to stay alive...

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        How to Write Ad Copy that Sells

        The reading level for this article is Expert When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3. creativity. These are three very...

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