Tag: target audience

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    Betting on your Future? Not a Good Plan

    The reading level for this article is All Levels Recently, the lottery in NY — the state I call home — reached a record jackpot, larger than ever before. When I penned these words, the grand total of funds just...

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      How to Write Ad Copy that Sells

      The reading level for this article is Expert When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3. creativity. These are three very...

        Bring on the Baby Eyes

        The reading level for this article is All Levels They say, “you can’t teach an old dog new tricks” — but if that old dog is an experienced exhibitor, he’d better learn some new tricks to stay alive...

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