Tag: trade show planning

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The Teamwork Alphabet

The reading level for this article is Expert What differentiates a great trade show exhibit from a so-so one? The booth staff! The best displays are manned by a coordinated team working together to ensure the exhibit’s success,...

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      The View from The Aisle: Attending A Trade Show

      The reading level for this article is All Levels How many teams does your company send to a trade show?  Unless you work for the very largest of Fortune 500 companies, the answer is probably one.  It’s very rare for a company to...

        Strong Arm Sales Stop Success Cold

        The reading level for this article is All Levels It happens more often than you’d ever guess – in fact, it might be happening at the booth right next to yours.  Recent surveys of trade show attendees show that the most...

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