The reading level for this article is All Levels If you want people to buy, you gotta ask for the sale. Truly, it is that simple. Yet I can’t tell you how many ads, Web sites, brochures, sales letters, etc. are...
The reading level for this article is All Levels The other day, a colleague of mine told me about a new marketing agency and sent me a link to their Web site. I checked it out. Needless to say, it was dreadful. Oh, it was pretty...
The reading level for this article is All Levels The moment I decided to specialize as a direct response copywriter (which means you get a response directly from the marketing materials, there’s no middle person...
The reading level for this article is All Levels One of the fastest ways to transform your web site and promotional materials into a client magnet is to add your personality. (And yes, even if you’re trying to build a...
Read MoreThe reading level for this article is All Levels One of the fastest ways to transform your web site and promotional materials into a client magnet is to add your personality. (And yes, even if you’re trying to build a...
Read More