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Small Business Advertising in a Tough Economy

The reading level for this article is All Levels If your small business is treading choppy waters in the current economy, are you looking to or have already cut your advertising budget? In the event your message is not...

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Adding Value to AdWords Advertising

The reading level for this article is Moderate This is a breaking story about Google AdWords based on several rumours, readings and conversations. There is a fair likelihood that some information here is erroneous. In an email,...

Adverts That Work

The reading level for this article is All Levels Adverts That Work The marketing golden rules of AIDA mean attention, interest, desire and action. This is very useful when designing your advertising, think when constructing a...

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How to Write Headlines that Get Read

The reading level for this article is All Levels  Headlines are the most important part of a print ad. In fact, David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that four out of five...

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