Tag: work at home

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What You are Marketing is Yourself

The reading level for this article is All Levels “Call us today and change your life,” proclaimed the hot pink flyer on the bulletin board. It was signed “Sunrise Hypnotherapy” with a phone number and a...

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Wanted: 100 Referral Partners

The reading level for this article is All Levels If you’ve been in business for more than five minutes, you already know that the best way for any self-employed professional to get clients is by referral. But the process...

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Being Unique is a Good Thing… Isn’t It?

The reading level for this article is All Levels New entrepreneurs frequently hear the advice to “be unique” in their marketing. The basic idea is a valuable one — to get attention in a crowded marketplace, you...

Making Time for Marketing

The reading level for this article is All Levels “I don’t have time to market.” It’s a common complaint from self-employed professionals. When you are the only one who can serve the clients, manage the...

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What’s Your Business Model?

The reading level for this article is All Levels If you have enough clients to keep you busy, you must be making a good living, right? Well, not necessarily. Some of the busiest professionals around aren’t earning enough...

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Turning Your Services into a Product

The reading level for this article is Expert One of the biggest challenges in selling professional services is that what you are offering is intangible. Your product can’t be seen, touched, or tasted. Until your...

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