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Is Your Web Marketing Copy Worded Properly?

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Whether your company is spending a lot of money or just a small portion on its web marketing efforts, make sure they�™re first and foremost concentrated. Simply put, wording is key.

There are ways to get additional visitors to your Web site and to stimulate traffic, but they must be done in coordination with each and every one in your office that is responsible for marketing the company.

The bottom line as most web marketing strategists will tell you is you need a search engine strategy, aka targeted keywords. The goal here is to get optimal indexing for your site without tricking the search engines in the first place.

When authoring copy for your site, make sure the title first of all is keyword-heavy. In using less than 10 words in your headline, make sure you get quality wording in there and remove any filler wording like �Å"the” �Å"for” and �Å"and”.

Another key facet is writing the description META Tag, which includes describing in a sentence or two the focus of the page content, utilizing the focused keywords and key phrases on the page.

Next, be sure your keywords are positioned and link properly throughout the copy, especially in the first paragraph or two. Given that search engines place importance on keywords placed higher up in the copy, make sure the verbiage stands out to be picked up.

While you can have all the keywords in the world in your copy, what good will they do if your navigation set up is not search engine friendly?

The goal of course is to have search engine robots locate the pages on your site, so be sure to have HTML links supplementing both JavaScript and Flash menus at the end of your page.

Marketers also want copy that is well promoted, so spread the word.

This matter relates not only to written content on your web page, but also promoting audio, images and video material as well. Optimize created content in order for it to rank high in that it will assist your business gaining more recognition.

With the copy and any other imagery, etc. ready to be displayed, be sure to submit your Web site to important directories, given that directory links will assist your ranking and improve on traffic.

While solid Web site material is important, the bottom line is that your site needs traffic and incoming links are a great tool to achieve that.

Whether you reciprocate the links or not, one means by which you can obtain positive incoming links minus linking back is participating in as many discussion groups and forums as possible. When you add a link to your site using targeted keywords in a signature feature, each post you make in a forum will leave behind a link back to your site.

For those who choose the reciprocal linking route, they are still worthwhile advertising and SEO techniques. Be sure, however, that you�™ve already included the link to the other Web site prior to asking for a link back.

These are but a few ideas to help you increase your site�™s traffic and grow your business.

At the end of the day, how you word it will go a long way in determining your rates of success.


This Web Marketing article was written by Dave Thomas on 6/28/2011

Dave Thomas is an expert writer on items like telemarketing and is based in San Diego, California. He writes extensively for an online resource that provides expert advice on purchasing and outsourcing decisions for small business owners and entrepreneurs at Resource Nation.

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