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The Entrepreneurship Chronicle :: October 2010 Issue :: 62 |
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Dear [fname],
Welcome to the Entrepreneurship Chronicle! I hope you have made progress on your entrepreneurial vision and that you gain value from this issue of The Entrepreneurship Chronicle!
Entrepreneurially Yours,
Ryan P. Allis, CEO
iContact Corp.
2635 Meridian Parkway
Durham, NC
www.iContact.com
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Table of Contents
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Non-Profit of the Month
German Shepherd Rescue Adoptions
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German Shepherds are hardworking, courageous, and completely loyal with distinctive personalities. This draws a lot of attention to the breed; however, German Shepherds require a lot of your time, stimulation, training and exercises. If this breed doesn't get the required attention, they can become aggressive towards their owners, neighbors or passers-by. Too many German Shepherds are going to the wrong owners and the end results are not always pretty; countless German Shepherds are being euthanized daily, while a few lucky ones are being rescued to be re-trained and given a second chance.
German Shepherd Rescue Adoptions is a non-profit organization committed to offering essential care and adoption services to neglected, stray or surrendered German Shepherds based in Raleigh, NC. You can help by sponsoring a dog, donating dog treatment fees, medical fees, supplies and fostering. German Shepherd Rescue Adoptions' goal is to protect and promote this magnificent breed and teach potential owners how this breed may or may not be for you.
(To learn more or get involved visit: www.gsdrescue.org )
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The False Tradeoff Between Financial Social Responsibility
Ryan Allis
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There is a perception out there that there is a tradeoff between social responsibility and financial responsibility. You can't do both, people say. You can't have your cake and eat it too. Well, very fortunately the data just doesn't support that perception.
Can you actually be more socially responsible and increase shareholder value at the same time?
The Only Social Responsibility of a Company Is To Increase Profits for Shareholders
In 1970, Chicago-school economist Milton Friedman proclaimed in an article for New York Times Magazine that a company's only social responsibility is to increase profits for its shareholders. In the 1980s Ronald Reagan, Margaret Thatcher, George Bush, and the Ayn Rand star-pupil Alan Greenspan turned this credo into de facto policy gospel.
(Read the Rest of this Article Here....)
Ryan Allis is a technology entrepreneur and social entrepreneur from Chapel Hill, North Carolina. He is the co-founder and CEO of iContact, the leading global provider of email marketing services to small and mid-sized businesses.
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Discover What Geolocation is Doing for Customers
Shannon Suetos
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Connecting with new customers is a goal which most every business aspires to. This has been accomplished in the past through millions of dollars worth of advertising. These days, companies still spend a lot on advertising, but small businesses are getting an upper hand. They are able to use geolocation to connect with people in a variety of different ways.
The first thing you need to know about geolocation is what you are dealing with. This is a platform which uses different forms of social media online to locate business in an area. It finds the location of the person using the feature to make sure that they are given information about the businesses in their area they might be looking for.
(Read the Rest of this Article Here....)
Shannon Suetos is the online editor at Resource Nation. She writes expert advice for small businesses and entrepreneurs.
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Sales Coaching Techniques to Formalize Your Sales Goals
Jeremy Ulmer
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Many sales professionals and sales leaders are so busy handling day to day challenges that they forget to formalize their sales career aspirations and goals. Make the time to do this today. Spending just 10 to 20 minutes on this 5-step sales coaching process could make all the difference in the world.
You might already have some ideas floating around in your mind, and now it is time to get them written down. Or maybe you have even completed something like this before in the past, but you have not looked at your notes or updated your sales career goals in years.
(Read the Rest of this Article Here....)
Jeremy J. Ulmer is one of the most dynamic and requested sales coaching experts in the country. His company specializes in working with executive sales leadership, organizations, and individual sales performers to transform their sales results.
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Zero to One Million: How I Built My Company to $1 Million in Sales . . . and How You Can, Too
Ryan Allis
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Book Description
Do You Want to Become a Multi-Millionaire Entrepreneur? Here's How.
By the time Ryan Allis had reached the age of twenty-one, he had achieved the financial goal most people just dream about: He built his company to one million in sales. Allis has since grown his company iContact Corp., a provider of Web-based email marketing and online communication software, to $28 million per year in sales, and has helped numerous clients increase their sales dramatically.
Now Allis shares the secrets of his lightning-fast success with you. In Zero to One Million, he details his simple yet innovative evaluation system of "Market-Advantages-Return" to help you determine if your business idea is viable. Once you have a solid foundation, you can apply his advice for successfully running your business-from initial planning to managing high-speed growth.
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Evaluate your business idea using the innovative MAR system
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Write a business plan sure to excite your investors
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Launch your company with minimal expenditure
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Boost online sales using cutting-edge marketing strategies
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Watch all your hard work transform into millions
Did you know that eighty-one percent of millionaires are entrepreneurs? Join the pantheon of successful businessmen and women with Zero to One Million.
About the Author
Ryan P. Allis is CEO of iContact Corp., a venture-backed email marketing and online communications firm that has grown from nothing to over $32 million in annual sales with over 59,000 customers and 190 employees. Ryan is also the Chairman of the web marketing firm Virante, Inc.
(Buy the Book....)
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Do you have a Facebook account?
If so, Ryan's on Facebook too. Just look up Ryan
Allis (the one at UNC-Chapel Hill). Send
Ryan a message or a friend request. |  |
Ryan
also uses LinkedIn. If you want to connect to Ryan
on Linked in just look him up and send a connection
request to allisr [at] icontact.com.
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Or Follow Ryan on Twitter:
ryanallis
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Don't
have Facebook or LinkedIn but still want to ask Ryan
a question? Feel free to email Ryan at allisr [at]
icontact.com. Thank you!
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This concludes issue #62 of The Entrepreneurship Chronicle. If you are not subscribed and would like to subscribe, please visit http://www.zeromillion.com. If you would like to contribute content, become involved with the zeromillion.com team, make suggestions, or provide feedback please feel free to contact us at info@virante.com.
This newsletter is published by www.zeromillion.com with support from the Entrepreneurs' Coalition. The newsletter is sent using the iContact email marketing software.
Comments/Suggestions: myoung@virante.com
Contribute Content: jbohall@virante.com
Contact Publisher: jstaub@virante.com
Inquire About Services: info@virante.com
Archives online at: http://www.zeromillion.com/echronicle/
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Virante is a full service interactive marketing agency providing services including social media marketing, search engine optimization, website development, web marketing consulting, blog deployment, link building, CPC spend management, print design, and much more.
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Virante's Free SEO Tools
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More FREE SEO Tools can also be found at http://www.Virante.com
Interested in having a branded-version of these products for your SEO group? Contact Russ Jones - rjones@virante.com.
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If your organization is interested in any of our services, please contact Virante's Director of Client Services, Jake Bohall, at (919) 459-2834 or jbohall@virante.com or Submit an RFQ.
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I studied the lives of great men and famous women, and I found that the men and women who got to the top were those who did the jobs they had in hand, with everything they had of energy and enthusiasm and hard work"
- Harry Truman, former U.S. President
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