Tag: brand

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    The Art of Successful Branding

    The reading level for this article is Expert Branding: it’s a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world’s most prominent corporations, but it’s no less...

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        Musings On A Brand’s Surface Area

        The reading level for this article is Novice Whatever branding used to be — referring as it does to a one-way activity involving terrified cattle and a glowing iron — it ISN’T now in the world of the web....

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