The reading level for this article is Novice The Brand Called You by Steven Van Yoder Every company has a reputation. Everyone you meet will form an opinion about your company, even if they have not done business with you yet....
The reading level for this article is Expert Branding: it’s a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world’s most prominent corporations, but...
The reading level for this article is Novice "A product is no more than an artifact around which customers have experiences," writes author Scott Bedbury in his anecdote-rich book A New Brand World. This is true...
The reading level for this article is Novice Whatever branding used to be — referring as it does to a one-way activity involving terrified cattle and a glowing iron — it ISN’T now in the world of the web....
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