Category: Marketing

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“Bio Basics” How Much Is Too Much?”

The reading level for this article is All Levels Knowing what to include in a bio can be intimidating for business owners, but it doesn’t need to be. Just think, the last time you read someone’s bio, what was going...

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Looking at ROI in Direct Mail Campaigns

The reading level for this article is Novice This article explains why the return on investment a mailing campaign provides is far more important than the response rate. Do you use direct mail for your business and want to know...

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