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Television Advertising

The reading level for this article is Novice Network Television: TV is by far the most efficient medium to reach the mass-market (all taxpayers). The cost-effectiveness of TV is further magnified for the tax industry by the fact...

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    Small Business Advertising in a Tough Economy

    The reading level for this article is All Levels If your small business is treading choppy waters in the current economy, are you looking to or have already cut your advertising budget? In the event your message is not...

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      Radio Advertising

      The reading level for this article is Novice Radio can be used much like network TV to reach the mass-market. The cost efficiency of radio is not as great as network TV. However, radio commercial production costs are lower and...

        Adverts That Work

        The reading level for this article is All Levels Adverts That Work The marketing golden rules of AIDA mean attention, interest, desire and action. This is very useful when designing your advertising, think when constructing a...

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        How to Write Headlines that Get Read

        The reading level for this article is All Levels  Headlines are the most important part of a print ad. In fact, David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that four out of five people...

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