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Marketing is a Long-term Investment

The reading level for this article is All Levels “Dig your well before you’re thirsty” is the title of a wonderful book by Harvey Mackay. It is smart advice for investing your money, “Save your money...

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    Leadership: Does the Situation Matter?

    The reading level for this article is All Levels   In previous posts we’ve talked about two major camps of leadership theorists: those who believe leadership is all about a handful of universal traits, and those who believe...

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      Success: Working from the Outside In

      The reading level for this article is All Levels A friend of mine recently told me that she’s not nearly the perky, positive-minded marketer she appears to be on her business blog. She said it like that was a bad thing. I...

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