Back to School: Booth Staff Basics
The reading level for this article is All Levels Autumn’s almost here, and you know what that means. When the leaves start changing color and the school buses start their engines, it’s time for back to school....
Tag: trade show staff training
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LatestFour Generations In The Marketplace: What This Means For You
The reading level for this article is Expert Every company on the tradeshow floor has a few things in common. They all want to capture attendee interest, and lure them into the booth with the new, the exciting, the irresistible....
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Top RatedSuper Sleuths: Using Trade Shows to Investigate Your Competition
The reading level for this article is All Levels Your company is in a precarious position. The marketplace is changing daily. New companies enter the industry. Your competitors are constantly unveiling new products, new...
Betting on your Future? Not a Good Plan
The reading level for this article is All Levels Recently, the lottery in NY — the state I call home — reached a record jackpot, larger than ever before. When I penned these words, the grand total of funds just...
Read MoreNo Brainers: 27 Low or No-Cost Ways to Improve Your Next Tradeshow
The reading level for this article is Expert There are lots of ways to improve your team’s performance at tradeshows. From snazzy new displays to intensive training to rewards and incentives for top producers, it’s...
Read MoreBring on the Baby Eyes
The reading level for this article is All Levels They say, "you can’t teach an old dog new tricks" — but if that old dog is an experienced exhibitor, he’d better learn some new tricks to stay alive in...
Read MoreThe Secret Weapon Every Savvy Exhibitor Should Use
The reading level for this article is All Levels It’s time for a visualization exercise. Are you ready? Picture this: You’re standing, with your booth staff, in your exhibit at a large tradeshow. This is one of the...
Read MoreBegin at the Beginning: Secrets for Success
The reading level for this article is All Levels You never get a second chance to make a first impression. It’s a saying so true that it has become cliché — a phrase used by suit salesmen and purveyors of shampoo...
Read MoreShow Me the Money: Maximizing Tradeshow ROI
The reading level for this article is All Levels I hear it all the time: Tradeshows are a waste of time and money. We stand around, selling our hearts out, and what do we have to show at the end of the day? Nothing. Well,...
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