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Cause-Related Marketing

The reading level for this article is Novice Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an...

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      Marketing the Real You

      The reading level for this article is Novice I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I’m talking about — it’s the marketing face,...

        Advice for New Entrepreneurs

        Being an entrepreneur requires that you are intelligent, focused, and passionate.  As such, most business fail in the first year because the entrepreneur either doesn’t have those qualities, or makes one of the following...

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        728michele

        The reading level for this article is All Levels   Quiz: Are you Creative?   Worried you may not be creative, or you may not be creative enough? Take this quiz and find out just how creative you are.   Get a piece...

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