If you enjoy implementing search engine optimization best practices for your website, or you want to learn how to do it for the current year, you can’t do it without the best SEO tools.
Did you know that the right SEO software can give you insights on how to create compelling content for your audience? Sure it can. And this is vital—after all, SEO and content marketing are interwoven—embrace both and your results will be huge.
Most people try to do SEO manually, but they fail. If you want to achieve the best results, especially when it comes to generating search traffic and customers, you can’t afford to do it manually.
You need to leverage modern tools. Most of the time, one software will not suffice, you may have to use multiple tools to perform SEO like a pro.
And that’s what this post is about. I want to introduce you to some of the best SEO software and tools for 2017. These software programs will help you in competitor analysis, backlinks analysis, analytics, in-depth report, link prospecting, and more.
SEMRush is a perfect SEO tool that helps with so many things ranging from keyword analysis to backlink analysis to analytics and more.
It’s one of the best and top rated SEO tools for 2017. You can manage multiple projects with SEMRush. It’s a great starting point for anyone who is interested in doing SEO in-house. It needs minimal training and your team can start using it instantly.
Here’s an overview of different tools and analytics you’ll enjoy with this software:
- Organic research
- Display advertising report
- Advertising research report
- Backlink analysis of any website
- Keyword research and reporting
- Product listing ads reporting
- Video advertising research
- Keyword difficulty checker tool
- Domain vs. domain analysis
- Keyword magic tool
- Site audit
- Brand monitoring
- Organic traffic insights
I can go on and on.
This is an all-in-one SEO tool that is a must for every business out there.
2). Moz Pro
Moz Pro does pretty much the same thing as SEMRush, but it’s its own unique features that make it stand out from the rest of the SEO tools in the market.
You can try Moz Pro for 30 days at no cost. Take a look at what you should expect and do with it:
- Website rank checker
- Global rank tracking
- Competitor rank tracking
- Keyword research
- Backlink analysis
- Crawl diagnostic tool
- Website optimization score
- Automated and custom reports
It’s a complete SEO tool that will help you keep track of everything related to your website’s SEO.
You can also try Free Moz Tools which include:
- Keyword explorer
- The all-famous Open Site Explorer
One of the best ways to outrank your competitors is to find the keywords they’re ranking for and target the same keywords. Competitor analysis is an essential part of SEO. SpyFu is one of the best competitor analysis tools out there that will never disappoint you.
SpyFu helps you in finding keywords your competitors are targeting for organic and PPC campaigns. You can then take those keywords to improve your campaigns. Here’s a list of most crucial tools and services that SpyFu offers:
- Domain analysis and overview
- Organic and paid competitors
- Top and shared keywords
- AdWords history of the competitors
- Ranking history
- Inbound links
You can analyze as many competitors as you want, see what they’re doing, how they do it, and then replicate the same and even do it better to take your game to a new level.
When it comes to SEO management software, most of the software programs aren’t designed for that. But guess what? Ignitur can be of help. Ignitur is a simple but powerful task management for SEO agencies and online marketers.
Use Ignitur to set up campaigns and tasks, pinpoint what needs improvement and specific steps your team members can take to get the job done.
Ignitur allows you to integrate your favorite analytical programs and access important information in one central portal—it integrates with Google Search Console, Google Analytics, Facebook, Ahrefs, Constant Contact, Moz, and more.
If you want to improve your marketing plans and manage tasks periodically, as well as communicate smoothly with team members, Ignitur is the right software for you.
Majestic is my favorite backlink analysis tool for the fact that it gives me the most accurate data.
It has several SEO tools that help businesses in tracking their backlinks, not to mention, Trust Flow and Citation Flow are the two metrics that helps you to determine the authority of a domain and the backlinks quality.
Some of the most prominent tools and features of Majestic include:
- Site explorer
- Backlink history checker
- Flow metrics history
- Keyword checker
- External backlinks
- Referring domains
- Anchor text analysis
- Topical analysis
Majestic is purely a backlink analysis tool that will help you analyze pretty much everything related to your domain.
OnPage.org is an on-page optimization tool that helps you monitor, analyze, optimize, and improve on-page SEO of your website.
It’s an in-depth analysis tool that scans and analyzes every single component of your website no matter how big your website is and how small a component is. Anything and everything that impacts your website’s SEO, OnPage will analyze it and give you insights on how to fix the issues.
It’s the potential to do all of the following:
- It inspects indexability of your website
- Helps you optimize content by fixing tags, duplicate content, etc.
- Monitor your assets like images and videos
- Optimizes sitemap
- Improves link structure
- Analyze and fix technical SEO like cookies, compressions, response time, etc.
- Keyword analysis
- Rank tracking
- Maintains ranking data
- Server performance analysis
OnPage.org is a must-have SEO tool because if your website’s on-page SEO is not right, you don’t stand a chance. Start off with on-page SEO.
In conclusion, start with one tool and learn all you can about it. Then take action steps to improve your on-site and off-page search performance.
nTopic.org is a content optimization tool that uses keyword matching across top ranking websites for particular keywords and keyword phrases to help you better optimize content. It can assist with adding keywords to your content that competitors are currently using in theirs to expand the breadth of topics for which your content can rank.
It has the potential to help you discover relevant terms, improve existing content, exclude off topic words, and earn better rankings.