The reading level for this article is Novice Even if you never place a cold call, you still have to reach people by phone. That customer who was so interested last month never called you back, and now you must call her. You call...
The reading level for this article is Novice There comes a time in every ad where the reader must respond or the ad fails. At least, that’s the way my clients look at it: "If no one responds, Dobkin, why the heck did...
The reading level for this article is Novice This article explains why the return on investment a mailing campaign provides is far more important than the response rate. Do you use direct mail for your business and want to know...
The reading level for this article is Novice Newspaper: In the early days of the mass-market tax industry, newspaper was its mainstay. The success of TV gradually diminished the effectiveness of newspaper advertising for the tax...
Read MoreThe reading level for this article is Novice As a business owner, I receive my share of sales calls in a given month. More often than not, I’m away from my desk or out of the office which means I end up listening to the...
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