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What do Your Clients Need?

The reading level for this article is Expert “Every person who has ever started a business, I imagine, thought he had a good idea. It’s the smart person, and the rare person, who tries to find out the most important...

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    Wanted: 100 Referral Partners

    The reading level for this article is All Levels If you’ve been in business for more than five minutes, you already know that the best way for any self-employed professional to get clients is by referral. But the process...

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      Turning Your Services into a Product

      The reading level for this article is All Levels One of the biggest challenges in selling professional services is that what you are offering is intangible. Your product can’t be seen, touched, or tasted. Until your...

        What You are Marketing is Yourself

        The reading level for this article is All Levels “Call us today and change your life,” proclaimed the hot pink flyer on the bulletin board. It was signed “Sunrise Hypnotherapy” with a phone number and a...

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        Making Time for Marketing

        The reading level for this article is All Levels “I don’t have time to market.” It’s a common complaint from self-employed professionals. When you are the only one who can serve the clients, manage the...

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