The reading level for this article is Expert Is there a small-business owner who has never considered selling his business? Probably not. Is there an individual with some money, talent, or an urge for independence (often only...
The reading level for this article is All Levels Are you applying the “So What Factor” every time you talk about your products and services? If you are passionate about what you do, it is very easy to fall into the...
The reading level for this article is Novice These marketing tips aren’t for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you. 1. Use a fold over business card. Place your...
The reading level for this article is All Levels Questions are the answer when selling. If you ask the right questions, your potential clients will sell themselves on your products or services. You will not have to sell at all....
Read MoreThe reading level for this article is All Levels Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia. But customers are not buying. You wonder if...
Read MoreThe reading level for this article is Expert When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3. creativity. These are three very...
Read MoreThe reading level for this article is Expert The final objection of the negotiation process is a written agreement covering the details of the proposed buy-sell transaction. Some of the details – price, terms of payment,...
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