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Marketing is More Than A Token Process

By Kathleen Gage

"Necessity is the mother of invention!" The first time I heard this was nearly twenty years ago when I was introduced to Tony Robbins’ material. I was listening to, and applying, information from his thirty day series. I have to admit, the first time I heard this it didn’t quite register.


However, nearly two decades later, it makes all the sense in the world. In fact, a majority of the things we take for granted were created out of a need. When the need became great enough, someone figured out a solution.


Such is the case with a new eBook that just hit the market – Tokens for TV. The idea for this informative book is the brainchild of working mom, Lisa Workman. As she explains it, about a year ago, she and her husband were struggling with how to get their kids to take an interest in choosing how much television and computer time they were spending each day. She came up with a system that not only limited how much TV/Computer time they received, but also took out some of the parental nagging and placed some responsibility on their shoulders. She came up with a simple solution to helping children manage their television and computer time.


Seeing how effective her system is, friends started asking her how it worked. After numerous requests, she began writing down the system and eventually fine tuned it to the point it became her now popular eBook, Tokens for TV.


An exciting aspect of this resource is that the information aligns perfectly with Lisa’s personal and professional vision and mission. She is extremely committed to providing quality information to families while promoting healthy lifestyles for children. However, something Lisa realizes is that without an effective marketing campaign to promote Tokens for TV there are many people who will never know how effective the system can be.


Lisa has put together a very effective campaign which includes full use of her Tokens for TV website, free reports, and article distribution both online and off, interviews with the media and viral marketing. Her marketing plan was developed long before the eBook was taken to market. Without a doubt, she will be successful in getting the word out.


Like Lisa Workman, many people have an idea that is a perfect solution to a common problem. Unlike Lisa, a great majority of people only think about the solution, yet do nothing about it. Then they wonder why success happens to others but not to them. Success is determined by the actions one takes.


As you think of solutions you can offer to your customers or clients, how would you answer the following questions?


à      What is the primary problem that keeps your customers awake at night?

à      What products or services do you need to develop that would solve their problem?

à      What do you need to do to market your product or service?

à      Do you have a plan put in place?

à      Are you willing to invest the time and money into marketing your product or service?

à      Are you willing to take responsibility for all that needs to be done on a consistent basis?


When Lisa identified a problem that prevails in many families she could have responded like most and simply said, "Wouldn’t it be nice if someone came up with a solution?" Rather, she mapped out the solution, developed it into a system  and is now making it available to those who will benefit from it.


What is the solution you have that people are waiting for?


To find out about Tokens for TV and access a FREE worksheet to learn how much time your child spends "plugged in" to some sort of electronic device visit .




This Business article was written by Kathleen Gage on 6/7/2005

Kathleen Gage is a keynote speaker, author and business advisor specializing in marketing and promotions and achievement. Access Gage’s FREE eBook Street Smarts Marketing On the Internet at