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Traffic is a very important factor in online sales. The more people who visit your site, the more chances you have to convert the visitors into a sale. There are many different ways in which you can generate more traffic. One of the best ways that you can create more traffic is through the content that you have on your site. Of course, there is no way for people to find out about the content that you have on your site if they never find your site in the first place. It is the reason why many who run websites have been finding that article hosting sites are great ways to market their articles.

Successful marketing of articles includes making sure that more people are able to find the articles in the first place. Article hosting sites are a great way to make sure that people find your articles because they have already done the SEO work for you. All you have to do is generate an article which will establish you and your site as an authority on the subject. Make sure that the site you post the article to is a good one for the kind of content that you are hosting. Also you will need to make sure to use keywords in the article which will capture the attention of those who are most likely to buy from you.

Finding the Right Hosting Site

Different sites generate traffic from different groups of people. It is important to make sure that the people who frequent the site you post your article on fit the demographic of those you are looking to reach. Look around at the other articles which are hosted on the site to see if they are similar in nature to the kind of content that you are looking to post. This is a good indicator that they are already attracting the kinds of people that you are looking to reach.

Creating the Right Content

Make sure that the content of the article you are posting is superior to anything you normally create for your site. You are looking to create content which will impress people enough to accept you as an authority and make them want to read more of what you have to offer. Make sure that the material is well researched and that it is written in a tone your audience can identify with. It does not matter if you are writing about a postal meter or about dental procedures; the content has to be relevant to the reader for any hopes of onsite conversion.

Using the Right Keywords

Make sure to research the keywords that you will be using properly. Look for keywords that are useful to those who are looking to find out more about your company. Think about what they might enter when looking for the kind of content that you have on your site. Be careful, and look at the keyword competition, postage scales may have no competition while postage meters may be impossible to rank for. The more well thought out and researched the keywords are, the better your chances are of attracting the kind of traffic which will lead to higher conversion rates.


Resource Nation provides free tools, tips, and purchasing advice for business owners and entrepreneurs in over 100 business categories ranging from phone systems to credit card processing. Whether it’s connecting businesses with local and national pre-screened vendors, or offering easy service comparisons on a VoIP service, Resource Nation empowers business decision makers by providing the information they need to make smart choices.

This Business article was written by Shannon Suetos on 1/21/2011

Shannon Suetos is the online editor at Resource Nation. She writes expert advice for small businesses and entrepreneurs.