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Nats coffee | | Owner/manager | 12/15/2002 | Sole Proprietor
Nathan Byron is the owner/manager of Nat##aps##s coffee##comma## a coffee manufacturing business that now supplies coffee to Australia biggest supermarket chain Woolworths and to many other cafes.

What kind of training or education did you acquire before your venture?
I am 20 yo and i started my business when i was 17 while i was still at school i am now a university studying to acheive a business degree.

What services or products does your organization offer?
My business manufactures coffe from the raw product all the way till its roasted and packeged. The business is located in NSW Australia.

What type of business or organization do you operate?
The legal structure of my business at the moment is a sole trader##comma##because i am still studying and i am not quite ready yet to get any bigger but in the near future i intend to expand.

How many employees do you currently have?
my self

How did you originally discover the idea for your organization?
The business model of my business was developed from myself adapting other businesses ways together to come out with a more profitable and succesfull way to manufacture and seel coffee.

How did you originally fund your organization?
private investment/family investment.

Are you the founder of your organization?

Do you believe there is any distinct culture within your organization? If so, please describe it.

What obstacles or challenges have you faced in your organization?
I have hit many barriers along the way usually they had to do with finance but i have learn##aps##t that people are out there to help young people to succeed and that is where i have over come these problems people have financed me in many different ways and i have been to my word and payed them back and the word gets around and other people come to help as well.

Did you accept any advice along the way? Do you believe new organizations should be open to such advice?
I feel that guidence is a huge part of becoming successful we all dont no everything and that is why to be advised by a person who has the Knowledge of what you are going through is better than making the mistake and effecting your future.

Did you receive any help along the way from other businesses or organizations? If so, how and from whom?
Young @ succesful##comma## Hogs Breath Cafe##comma## Woolworths##comma##Dy-mark packeging.

What have been the keys to success in your business? What do you believe are the keys to success?
confidence##comma##listening and getting off my butt and working.

What kind of relationship do you establish with your customers or clients?
i garantee my product that what is on the label is what they are getting (no deception) and my charisma which makes me trusting so people buy my product over the competitors product because it makes them feel as thou they are apart of my business to.

What types of marketing do you employ?
Being myself and talkind to the public through direct contact and the radio.

Do you employ any web or online marketing?
It has because now packeging of coffee is far superiour and the product has a much longer shelf life.

What role does trust play in business or in your organization?
I have made a few mistakes one been unconfident when i couldnt get my product into a market place but theres always a way if you sit down and think.

Did you struggle with starting your own organization or venture? Why did you decide to begin on your own?
by happenstance

What books or resources would you recommend for individuals starting off now?

Do you notice any trends in the marketplace? If so, what are they?

Do you believe networking and contacts are important? If so, how?
very important more the better.

What do you think about contracts and other legal obligations? Are they important in your business?
it will bite you on the bum if your not quick enough.

If there is one thing that would sum up your advice to new entrepreneurs, what would it be?
education is as good as money more you have more you can shop.I have acheived 40% of my knowledge from school and university and the other 60% would be from the real world.

What, if any, final advice do you have for new entrepreneurs?
be confident because you can do what you tell yourself you can do

This addedinterviews article was written by Nathan byron on 3/9/2005

Nathan byron Nats coffee Sole Proprietor