The reading level for this article is Moderate
Since its foundation in 1997, Bright Builders has grown each year, despite the shaky economy for "dot-com" businesses. Why the success? We believe in hard work and first-rate products. Bright Builders’ first goal was to place e-commerce and website development in reach of the novice. We have met this goal, and the public has responded with enthusiasm.
Traditionally, e-commerce website owners hired several parties to carry out web hosting, web design, shopping cart design and maintenance, payment gateways, and merchant services. An expensive ordeal. Bright Builders created the ideal when we introduced web business owners to a new concept—one-stop web development shopping.
We fulfill all the needs that five separate contractors or companies fill for other websites. And we do it at an affordable price.
We know our clients are on fire with the entrepreneurial spirit. They are forward-thinking people who understand that finding the right technology and education can make the difference between the success and failure of their companies. Their needs drive our company to develop new and better ways to conduct business online.
Bright Builders primarily sells wholesale through retail partners.
Our philosophy is simple. We offer products we ourselves would, and do, use. And we do it at a fair price. We continually work to improve our products’ usability and functionality. We anticipate the needs of our customers and offer add-ons and services to make sure they can meet their business objectives.
Bright Builders reaches out to every client with top-notch support and unsurpassed technical assistance. We have pooled a team of talented and experienced partners and employees—a team that works for you. The team ensures that the products and services that power your site are second-to-none. Our Bright Builders team includes graphic artists, web developers, web marketing experts, technical advisors, personal coaches, and copywriters, all working together to bring you Bright Builders tools and resources.
Bright Builders Product Line
Bright Builders stands at the forefront of the industry with superior tools and services. Our products offer every client a custom and simple, yet powerfully intuitive, e-commerce-enabled website. The tools are flexible enough to accommodate website owners with any degree of knowledge of web development, from the novice to the expert. Bright Builders-powered sites serve individuals and small businesses, as well as large-scale projects for corporations and large businesses.
Below is a description of the services and products that Bright Builders provides.
SEO Marketing Foundation Package
The SEO Marketing Pro package is designed to increase your website’s visibility on the Web and drive interested customers to your website. Bright Builders marketers use established techniques to evaluate, prepare, and promote your website.
Your marketing package offers these benefits:
- An expert review of your website for search engine visibility and acceptability.
- A list of researched keywords or phrases, based on a review of your website.
- A quick start on your website’s marketing so you can save time and shorten the learning curve.
- A foundation for your own continued marketing efforts. You can use the same marketing techniques we provide for your site over and over.
We provide the following services for the SEO Marketing Foundation package:
We will perform keyword research for your website to discover the words Web users enter when they are looking for the products or services your website offers. Based on our research, we will recommend keyword phrases that will attract potential customers to your website.
During your site tune-up, we will review your homepage to:
Submission to Over 2,500 Search Engines and Directories
We will submit your website to over 2,500 search engines and directories. Then, as a bonus to you, as long as you pay hosting, we will continue to submit your website each month for the next year.
Inclusion in our Bright Builder Directory
Your website’s description will appear on our Bright Builder directory. This inclusion means increased link popularity and quicker site placement on Google.com.
Marketing Content Pages
We will design a marketing page for your website, centered around a keyword we select. This page will drive traffic to your site that is targeted by the selected keyword.
Custom Graphic Design
Bright Builders’ design team works under your direction to create a website look and feel that suits your tastes, reaches your target audience, and meets your business needs. Best of all, the Custom Graphic Design option gives your website a professional design while letting you retain full control over all other aspects of your website—text, products, categories, and more. A perfect match!
Organization and First-Glance Appeal
The design experts at Bright Builders will create a design that attracts and captivates potential customers. With a wide array of both graphical and technical experience, our team can provide design services for virtually any industry and any audience.
When we design your website’s appearance, we use the information you provide for us about your personality and your target audience. Your information helps us create a design that clearly reflects your image and gets your message across to your customers.
You Control Website Content
With the Custom Graphic Design option, you retain complete control over the content.
Your Bright Builders package includes coaching sessions from your Internet business consultant. Each 30-minute session is designed to help you achieve your individual business goals. Your coach will work with you, one-on-one, offering priceless knowledge, advice, and skills to help you build the habits you will need to thrive in the competitive Internet environment.
After each session with your coach, you will receive assignments to help you learn the basics of operating an Internet business. Moreover, you will learn how to think and act like an entrepreneur so you can compete in the Internet marketplace on your own.
Material covered will vary depending on your individual interests, goals, concerns, pursuits, background, and the number of sessions you’ve purchased. Your coach will typically provide consulting in the areas outlined below.
Your coach is there to help you achieve the winning mindset of a successful work-at-home entrepreneur, so you can enjoy the lifestyle of working for yourself. Your winning mindset will give you extra confidence as you constantly learn new ways to build your business.
Build a Successful
Glean knowledge from your coach that will empower you to build success as you establish a direction for your Internet business and create your business plan. Your coach will lead you to additional resources to help you make your business grow for years to come.
Define Your Niche
To compete effectively in the Internet business world, you need to find a unique niche. Let your coach guide you through the necessary research to find your market niche.
Your coach can also advise you about creating name and brand recognition on the Internet and point you to additional resources for help.
Find the Right Products
Follow your coach’s market research strategies to test which products will work on your website.
If you decide you are ready to include products from your own sources, learn the vital steps that will help you find vendors who can supply you with products that sell.
Let your coach advise you on how to develop an effective presentation for your website and auction ads.
Your coach will discuss traditional Internet marketing approaches, such as search engines and auctions that will provide a solid base for your marketing efforts. Then, for a competitive edge, your coach will help you think outside the box with more creative approaches.
This powerful suite of eBay research software saves you time and money and makes your online auction experience more enjoyable.
How? The eBay data we provide is very expensive, but you get all the benefits of the data without the high prices. Whether you’re a buyer or a seller, you need eBay research software to give you a competitive edge. AuctionPI gives you that edge.
Your AuctionPI software suite includes.
DeepAnalysis is the heart of AuctionPI. This tool helps you decide whether you can make money on a product, if it will sell, and how much it will sell for. With DeepAnalysis, together with FeeFinder (described below), you can anticipate your profit for a product when you list it on eBay.
FeeFinder helps you calculate how much eBay will charge to list and sell your items, so you never have to guess your selling costs. FeeFinder also lets you calculate the costs of virtually any eBay auction, including eBay Motors and real estate auctions. Also, FeeFinder provides links to online shipping cost calculators for all the major shippers. It works with eBay.com, eBay UK, and eBay Canada.
BidderBlock lets you create, manage, and share a list of bidders who are blocked from participating in your eBay auctions.
The Bright Builder
Bright Builder Tools
The Bright Builder tools help you create the website you want:
The Bright Builder provides you with an eCommerce-enabled website, complete with a store catalog, a shopping cart, and an order manager.
The store catalog allows you to add and delete products and organize them by category. Use the catalog to manage prices, options (such as size and color), descriptions, shipping costs, and product images. You can use the Import function to import your product data into the Bright Builder system.
The Bright Builder provides a ready-made shopping cart for your website. The shopping cart accepts payments, using the payment methods and merchant accounts you set up for your website in the Store Manager. When a customer checks out, you and your customer receive an email receipt of the order.
The Order Manager lets you track the status of your orders. You can use the Export utility to view orders in a spreadsheet program (such as Microsoft Excel).