The reading level for this article is Moderate
An old timer in the world of offline marketing, Ted Nicolas work foreshadowed many current principles in advertising, marketing, and education currently used, modified, or adapted for the Internet.
I remember Ted Nicholas from high school when his name came up in business classes. That’s how powerful his techniques were and the residual effect persists today in all paper advertising.
It may be that Ted Nicholas will pass into memory as just a historical blip on the business marketing scene if he soon does not embrace technology and the Internet.
For all of us his work is pertinent, but flawed because the growth of the information arrested.
Would I recommend him? Yes, if your goal is to remain solely an offline business. Read his work and you’ll access many successful direct marketing practices. Ted Nicholas is the all time direct mail genius.
If you are truly only interested in the Internet as your modality of operation, skip Ted Nicholas because you’ve got better choices in Dan Kennedy, Mike Enlow and others at the recommended category on this site.