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Before you can understand why AdSense is so important to content sites, it’s important to know how AdSense works.

The concept is simple. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click. The search engine handles all the tracking and payments, providing an easy way for webmasters to display content-sensitive ads without the hassle of soliciting advertisers, collect funds, and monitor the clicks and statistics.

Adsense is essential for content sites because it has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of a more advanced system that allows full ad customization. Webmasters can choose from many different types of ad formats to better complement their website and fit their webpage layout.

The different formatting expands the possibility of more clicks from visitors who may not be aware of what they are clicking on. It can also appeal to people visiting, thus making them take the next step of clicking on a relevant ad. This way the people behind Adsense will get their content read, and you make a profit.

AdSense also allows its publishers to track not only how their sites are progressing, but also the earnings based on the webmaster-defined channels. The recent improvements in search engines gives webmasters the capability to monitor how their ads are performing using customizable reports. These reports can detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are easily spotted.

The effectiveness of any changes can be assessed quickly due to real time operating. The more flexible tools are also allowing webmasters to group web pages by URL, domain, and category, which will provide them some accurate insight on which pages, ads and domains are performing best.

Advertisers have realized the benefits associated with having their ads on targeted websites. Having their ads on such sites increases the possibility that people will be interested in their product and services. All because of the content and its constant maintenance. As opposed to those who are not using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful, money-generating web sites.

Adsense is all about targeted content. The more targeted your content, the relevant the search engine’s ads will be. There was a time when people were not yet aware of the money to be achieved from targeted advertisements, but now a piece of the pie can be yours!

This Marketing Contributed Content article was written by Chris Taylor on 1/26/2007

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Chris Taylor – author, internet marketer and SEO specialist –