The reading level for this article is All Levels

The reputation that your company has is very important in your ability to market yourself to new companies and bigger clients. It is the reason why many companies employ the use of reputation managers. If you are a small business or you have a startup, you are likely the reputation manager for your company. You have to make the decisions which will lead to a better reputation for your company. Doing so will help your company to grow so that it will not stay a small company for very long.

One of the ways in which many companies have been managing their reputation is through the use of social media. There are a few reasons why social media is so effective. Not only do a lot of people use social media, they also trust the companies which use it. You can improve your company’s reputation by establishing an account with one of the social media sites, adding as many followers as possible and posting the right material to the account. This will help you to improve your reputation now and will help your company to grow in the future.

Getting Started with Social Media

The very first step in the process of using social media for online marketing is to get started with an account. This is easy and free. In fact, getting the account only takes about 5 minutes to complete. After you set up the account with basic information, you can go about personalizing the account with all of the information which you want people to know about your company. You can also make changes to the appearance and the orientation of the page. This way your site will have a different look from the rest of the crowd.

Adding Followers to Your Site

Before posting anything other than your information and a greeting, it is important to add followers. If you already have a mailing list, look to add each of your contacts through the social media site. The more people you add, the more people you can reach at any given time. Often, as you add people, the friends of the people that you add will join up as well just to see what your company is all about. This is a great way to reach out to thousands of people at once without having to spend a single cent.

Posting the Right Content

When you are ready to post content, pay attention to the message that you are sending. Be informative about your company and upcoming product rollouts. Always make sure that you do not include anything which can be considered to be selling to your followers. Many do not like to be sold to in this media and will stop following your page if they see anything which instructs them to buy anything. It is better to stick to information and instructions about how people can get the most out of your business so that they can make the decision to buy on their own.

Resource Nation provides free tools, tips, and purchasing advice for business owners and entrepreneurs in over 100 business categories ranging from phone systems to credit card processing. Whether it’s connecting businesses with local and national pre-screened vendors, or offering easy service comparisons on a VoIP service, Resource Nation empowers business decision makers by providing the information they need to make smart choices.


This Marketing article was written by Shannon Suetos on 4/6/2011

Shannon Suetos is the online editor at Resource Nation. She writes expert advice for small businesses and entrepreneurs.